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Case Study
July 28, 2021

The Top 6 Holiday Gift Guides for 2021

Check out these top holiday gift guides to kickstart your holiday campaign planning in 2021.

Brianna Conley

Believe it or not, the holiday shopping season is right around the corner.

Whether your brand is focused on retail, beauty, QSR, CPG, or anything in between, there’s no shortage of competition to get consumers engaged, and (most importantly) purchasing throughout the entire holiday season!

A surefire way to drive engagement and increase overall conversion this year is by implementing quiz commerce into your holiday marketing mix.

Not sure where to start?

Not to worry, we’ve rounded up the top 6 holiday gift guides from many of our wonderful clients. Keep reading, take notes, and get inspired for your first holiday quiz campaign!

Top Holiday Quiz Examples

Burt’s Bees ‘The Gift Finder’ Quiz


First up is this gift guide by our friends at Burt’s Bees! This quiz highlights the endless opportunities to fully customize your holiday quiz within the Jebbit Platform.

Plus, Burt’s Bees was nominated for the Jebbies Award Ceremony earlier this year, thanks to this quiz!

Charming Charlie Holiday Gift Guide


Next is another standard gift guide quiz by our friends at Charming Charlie.

If you are an accessories brand with a large product catalog, then you know how difficult it can be to navigate consumers to the best product when there are thousands to choose from!

With this simple, fully branded gift guide, consumers could easily find the best accessories for their friends, family members, and yes, even themselves.

By adding a lead capture form at the end of this experience, Charming Charlie now has the information they need to drive relevant remarketing campaigns in the future.

Boden Ultimate Holiday Gift Guide


Our friends at Boden are all about increasing consumer engagement and simplifying their consumer experience. They’ve also successfully maintained a +25% conversion rate since implementing quiz commerce into their marketing mix (just saying…).

This fully-branded holiday gift guide makes the process of navigating Boden’s entire product catalog across 5 key categories (womens’, mens’, boys, girls, and baby) simple, and convenient.

Plus, it’s the ultimate example of using quiz commerce to amplify your brand’s tone, voice, and style.

Adelsheim Vineyards ‘Be the Holiday Hero!’ Quiz


Beverage brands have also implemented quiz commerce into their marketing strategies to help occasional drinkers, seasoned wine connoisseurs, and anyone else find the perfect beverage for their holiday festivities.

Our friends at Adelsheim Vineyards created this gift guide specifically with the intent of helping consumers navigate different blends in a matter of seconds!

RueLaLa Treat Yourself Gift Guide


Who said the holiday season is just about shopping for others?

Our friends at RueLaLa launched this quiz last year in an effort to encourage consumers to #treatyourself and find some luxe picks during the holiday season.

It’s a simple, fun, and effective way to increase consumer engagement and conversion!

Beam Holiday Gift Guide for CBD


Since CBD is still an emerging category, gift guides are the perfect way to help consumers navigate all of the different products in order to find the best match for themselves, or someone else in their lives.

Our friends at beam launched this holiday gift guide to help consumers simplify the holiday shopping experience and save time finding the best CBD products.

Plus, the lead capture screen at the end signals beam to send along some more relevant content after the experience so the personalization can continue.

How to Create a Holiday Guide

Creating a holiday gift guide doesn’t need to be difficult. In fact, most brands are able to build, launch, and start collecting declared data within a matter of days!

First things first, once you log into the Jebbit platform, you can choose from hundreds of templates to kickstart your efforts.

We recommend uploading all of your brand logos, fonts, and images from the start, to further simplify the building process. From there, simply start building your experience and customize the user flow from start to finish.

Our templates include a few key screen options such as lead capture forms, open text-box options, select all that apply, a rating scale option, and so much more. The best part is you can always test and learn different options until you find the best flow for your consumers!

Once you’re ready to launch, simply head to the ‘launch’ tab and start creating launch links. Many brands tend to launch their gift finders on-site, through email, and via social media, but the options are endless once you are in the launch tab.

A good rule of thumb is determining where your consumers will be most active this holiday season, and making sure they always see the gift guide option in case they could use some help shopping.

Ok you’ve built an experience AND launched, so now what?

Here’s where the insights come in. You can check the ‘Reporting’ tab at any time to track insights on consumers responses, engagement rates, website redirect rates, conversion rates, and SO much more! Keep an eye on any notable trends or insights for your next quiz campaign too.

Well, there you have it. The top 6 examples of holiday quizzes to kickstart your planning and get those creative juices flowing.


That’s right, the Jebbit Platform is here to jumpstart your holiday campaign planning because we just dropped a new series of holiday templates!

Now in the Jebbit Platform’s Template Gallery section, you’ll find a Halloween Costume Finder, a Thanksgiving Recipe Generator, TWO Holiday Gift Finders, and a partridge in a p — sorry — we meant a 2022 New Year’s Resolution Quiz. Of course, you can customize any (or all) of these templates with your own brand’s design or, make specific to the specific holiday(s) (Christmas, Hanukkah, Kwanza, etc.) your organization celebrates!

Click on the link below to log into the Jebbit Platform or, sign up for free today and start making some holiday marketing magic!

P.S. – Stay tuned for more gifts, we’re just getting started!

Brianna Conley

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