A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

by Rachel Haberman on March 19, 2019

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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CPG Has a First-Party Data Problem

by Rachel Haberman on March 11, 2019

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

by Maud Rodamar on March 5, 2019

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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How the CCPA Will Change Marketing (and Why It’s a Good Thing)

by Jonathan Crowl on February 14, 2019

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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CCPA 101: A Marketer’s Guide to the California Consumer Privacy Act

by Rachel Haberman on February 7, 2019

Before California’s new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.

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Why Marketers Have a Stake in Data Privacy Day

by Rachel Haberman on January 28, 2019

Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let’s challenge the way we approach personal data.

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