Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.
Before California’s new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let’s challenge the way we approach personal data.
We’ve all experienced the disappointment of a survey with low response rates or spent way too much time conducting focus groups. The quality is high, but the quantity is often lacking. And frankly, it’s exhausting. Needless to say, scalability is often the number one challenge when capturing first-party marketing data. But what it if I… Read More
Each year, brands spend a LOT of money on holiday marketing campaigns: $691.9B in the US to be exact. Maximize return with these three strategies for capturing first-party data.
Jebbit, the world’s leading declared data platform, today announced it has experienced another record quarter, underscored by doubling its business in under six months and the addition of several new clients, including Monster.com.
We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.
Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.
Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.