Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

We’re not arguing semantics! Understanding the CCPA’s terms and definitions is the first step to compliance.

The California Consumer Privacy Act shares a common goal with GDPR, but it’s not identical. Here’s what marketers need to know.

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.