We’ve all experienced the disappointment of a survey with low response rates or spent way too much time conducting focus groups. The quality is high, but the quantity is often lacking. And frankly, it’s exhausting. Needless to say, scalability is often the number one challenge when capturing first-party marketing data. But what it if I… Read More

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for… Read More

Jebbit is a Twitter Partner Brands turn to Twitter to connect directly with their audiences around the world. To stand out from the crowd and develop meaningful customer relationships, marketers need clear, fresh, and memorable content that performs at scale. Jebbit creates interactive content experiences built to amplify any advertiser’s message, cause, project, or brand –… Read More

A staggering 120.4 billion marketing emails are sent every day, but how many are even opened, let alone read or clicked? Cutting through the noise can feel impossible when you look at numbers like this. How can you increase those open, click, and conversion rates with your email marketing? Personalization. But effective email personalization requires… Read More

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this blog post, we’ll cover the definitions, sources, and strengths and weaknesses of third-party data, second-party data,… Read More

We’re only a month into 2018, and it’s already a race to the finish line. Which retailers will win  this year? Read below to explore the top five investments retailers are making in 2018 to get ahead of the competition, and finish first in the eyes of their customers. 1. Bringing tech into stores Whether you’re… Read More

Last year marketers continued evolving their data strategies, so we can only expect 2018 to bring bigger and better things. It’s the year of personalization: tailoring experiences for each customer and really getting to know them in a way that’s not inaccurate…or creepy. Lagging behind in data will hurt your marketing strategy, so make sure… Read More

Adweek’s latest webinar dove into the topic of personalization, and how to power it with declared data. Our own Jonathan Lacoste and Regent Seven Seas Cruises’ Elizabeth Fettes shared why personalization matters now more than ever, and how to drive real marketing results using declared data. Missed the webinar? No problem! We’ve got a recap… Read More