At least 87 million consumers, largely in the United States, had their and their friends’ Facebook data used by Cambridge Analytica. Last week, Mark Zuckerberg testified before Congress to address the ramifications of the breach and how Facebook will improve moving forward. How did it come to this? And perhaps more importantly, where do we… Read More
Redefining how the world thinks about data.
Founded by two entrepreneurs sick of online advertising’s status quo, our mission has always been the same: Empowering the world’s largest organizations to better communicate with and understand their audiences.
That’s why we’ve built the world’s first declared data platform, giving enterprise brands the power to treat each customer as the individual they truly are through personalized marketing.
Meet the team behind the platform.
We’re a group of entrepreneurs, mar-tech veterans, media pros, and more, all united by our mission to make communication better, easier, and more valuable for the world’s biggest brands.
Click on the photos to uncover declared data about some of our team!
We’ve all experienced the disappointment of a survey with low response rates or spent way too much time conducting focus groups. The quality is high, but the quantity is often lacking. And frankly, it’s exhausting. Needless to say, scalability is often the number one challenge when capturing first-party marketing data. But what it if I… Read More
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for… Read More
In case you missed it, Facebook has removed third-party data from its ad targeting solutions. Some are panicking, but this is actually a step in the right direction. Why? Third-party data is, more often than not, wildly inaccurate. It’s a good thing that Facebook has cut our dependency on bad data. It’s a nudge in the… Read More