Research & Opinion

How to Create an Interactive Lookbook

Check out these tips and tricks to incorporate interactive lookbooks into your consumer’s shopping experience.

Is your brand looking to attract the attention of more consumers?

Implementing lookbooks into your eCommerce marketing strategy is a great way to sell through visual storytelling rather than text-heavy advertisements.

Research shows that when people read information, they’re likely to remember only 10% of that information three days later. 

However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

Keep reading for a few tips and tricks to incorporate interactive lookbooks into your consumer’s shopping experience.

What is a Lookbook?

A standard lookbook is a collection of images pieced together in order to showcase a product line or array of different items and ideas.

Most often, lookbooks are associated with the fashion industry as they’re an effective way to promote new collections seamlessly.

However, any brand that sells a product can benefit from incorporating interactive lookbooks into their eCommerce marketing strategy.

How to Create a Lookbook

Creating a lookbook doesn’t need to be difficult.

In fact, there’s a few easy steps you can take to get started in no time.

1. Determine your goals

First things first, ask yourself what you’re hoping to achieve by implementing a lookbook.

Are you looking to increase conversion by highlighting all of the newest products in your collection? 

Or maybe you’re looking to use bold imagery to inspire consumers and drive brand awareness.

Once you’ve decided on your goals, the next step is to tap into the power of visual storytelling.

2. Outline your experience

Step 2 is to outline the layout and design of your interactive lookbook.

Since lookbooks are image-heavy, be sure to lay out all of the images to start and get creative with positioning.

By segmenting the lookbook experience, your brand will gain data about consumer preferences and learn which features resonate the most.

Once you’ve mapped out the experience, the next step is to…..LAUNCH!

3. Launch 

Once you’ve decided on your goals and imagery, the final step is to launch your experience!

With a platform like Jebbit, your brand can determine goals, outline your experience, and launch within a few hours. 

Plus, there are even fully customizable templates to get you up and running in no time.

Examples of Lookbooks

Here are some examples of interactive lookbooks:

Boden

This interactive quiz created by fashion retailer, Boden, highlights an effective way to showcase new products through a fun, interactive experience.

boden-lookbook

The quiz highlights all of the new products at Boden for that particular month, including dresses, swimsuits, workwear, and kids clothing.

Express

Men’s and women’s clothing retailer, Express, created a lookbook that encourages consumers to assist consumers looking to find their best denim fit.

express-lookbook

The lookbook highlights various silhouettes for consumers to choose from and decide which styles they would be most likely to wear.

After seeing the latest products, consumers are led back to site to shop the latest collection.

Get Started Today

See? Creating an interactive lookbook really is that simple!

In three, quick and simple steps, your brand can create a fully customized lookbook experience in no time.

Published December 8, 2020

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