Research & Opinion

How to: Replicate the In-Store Shopping Experience Online

Check out these ​3 fundamental steps you can take right now to ​better replicate the in-store shopping experience, digitally.

A key requirement of being a marketer in this day and age is replicating the in-store shopping experience online. 

This may seem like a big challenge, but it doesn’t have to be! If you’re looking to start replicating the in-store shopping experience online today, then look no further.

We’ve outlined ​3 fundamental steps you can take right now to ​get started and improve your overall eCommerce marketing strategy.

1. How Can You Add Value?

First and foremost: determine what value your consumer is looking to gain from the online shopping experience.

Maybe they’re looking to learn something new that will help guide them to a new product. Or, maybe they have no idea what they’re looking for and need a recommendation to save them time. 

Either way, a value-driven shopping experience leads consumers to convert.

Here’s a quick refresher on the 6 types of genuine value you can offer your consumers right now :

  1. Entertain Me
  2. Teach Me
  3. Test Me
  4. Save Me Time
  5. Give Me a Recommendation
  6. Unlock a Benefit for Me

Once you’ve identified the 1 (or many) types of value you’re looking to offer your consumers, Step 1 is complete.

Now, it’s time to personalize the experience for each individual shopper.

2. Think Simple Personalization

Did you know that 91% of consumers​ say they are more likely to shop with brands that provide offers and recommendations that are relevant to them?

Navigating a website as a first-time buyer, or filtering through products as a returning customer, can often be challenging…but it doesn’t have to be!

Start thinking “Simple Personalization.” 

The best way to think “Simple Personalization” is identifying the 2-3 key data points that would help your marketing team completely transform each consumer’s experience. 

Data collection doesn’t have to be scary, or time consuming. In fact, it is a key pillar to diversify your marketing strategy and offer more personalized shopping experiences. 

Simple Personalization removes any and all inferences of consumer behavior. 

For example, if you are a clothing brand, you may wonder:

  • “Who are they shopping for?” 
  • “What’s their style?”
  • “What is their budget?” 

Once you’ve identified the data points to help you drive personalization, all you have to do next is ask your consumers these questions.

Yes, it really is that easy.

Simple Personalization enables your brand to capture declared data right from consumers themselves. As the data privacy landscape continues to evolve, capturing consumer direct data has never been more important.

The added insights of data​ will power more informed marketing decisions and guide consumers through a more seamless shopping journey. 

But don’t take it from us, take it from Australian beauty retailer, ​MECCA Brands​.

MECCA Brands faced a particularly difficult challenge of assisting consumers with skincare and makeup products online versus in-store.

By partnering with ​Jebbit​, MECCA Brands adapted its in-store personalization for online shoppers and created a more dynamic marketing strategy.

MECCA Brands created an ​interactive questionnaire​ specifically focused on simplifying online shopping for others around Mother’s Day.

The results helped MECCA Brands identify key data points about their consumers to power future personalization. MECCA learned that many consumers used the gift-guide as a general product recommender and were willing to pay more for themselves vs. others.

Listen to the full MECCA story here

3. Make it Your Own

Driving genuine value for your consumers and collecting key data, is a winning combination in replicating the in-store shopping experience online. 

Step 3 is putting everything we’ve discussed into action.

If you’re looking for a fully branded solution (that’s also fun AND simple) then look no further. By implementing a simple on-site quiz, you can collect real-time data and start understanding who your consumers are and how you can power more relevant experiences.

template-gallery

With a fully customizable template gallery, creating interactive online experiences can be completed within hours.

The best part is this data collection is automated, so there’s no heavy lifting on your end!

Consumers take a fun quiz, interactive quiz to find exactly what they’re looking for, and your marketing team has all the data you need to personalize all future online shopping experiences.

A personalized experience improves the ​consumer’s interaction​ with a brand, which will increase the likelihood that they will return again in the future. 

Whether your consumer prefers to shop in-store or online, identifying genuine value and data to guide your brand’s marketing efforts will ensure every consumer will find exactly what they are looking for every time they shop with your brand.

Start replicating the in-store shopping experience today with Jebbit.

Published November 13, 2020

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