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Thought Leadership & Enablement
October 1, 2022

3 Ways to Drive Big Results This Black Friday and Cyber Monday

Thanksgiving marks the start of the countdown to the two busiest shopping days of the year: Black Friday and Cyber Monday. If you want to see record sales, you need to start planning your Black Friday marketing campaign well in advance, meaning now. 

Jenna Galletti
Content Marketing Specialist

Traditional marketing tactics still work, but as more and more customers do their shopping online rather than in store shopping, you can't rely only on discounts and deals to attract new customers and boost sales. Having a well planned out marketing campaign for Black Friday and Cyber Monday is your ticket to record breaking sales this holiday season. 

Are You Prepared for the Busiest Shopping Days of the Year? 

In 2021, online brands earned $10.7 billion in revenue on Cyber Monday alone. Black Friday received $8.9 billion in sales. The revenue that brands bring in from the Black Friday and Cyber Monday rush has stayed consistently higher than pre-pandemic levels, this is due to the increase of shoppers surfing the web for holiday gifts from the comfort of their homes. 

The Black Friday weekend starts after Thanksgiving (November 25th, 2022) and continues the following week with Small Business Saturday and Cyber Monday deals.  Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Black Friday is typically when shoppers start their holiday spending in earnest, while Cyber Monday is when many people take advantage of online deals before the Christmas rush. 

Let’s Take a Look at 3 Simple Ways to Drive Big Results This Holiday Season

To start, we’ll let you in on this secret: 91% of consumers are more likely to shop with brands who recognize, remember and provide relevant recommendations. What does this mean exactly? 

  1. Know Your Customer Persona. 

Asking questions and getting answers from your audience is a great way to engage them and collect first party data, you then will be able to use that valuable information to better serve your customers. 

Instead of your customers scrolling for hours searching for the perfect holiday gift, asking your customers a couple of questions through an engaging experience can draw them in and provide them with a recommendation that will be relevant to them. This is a fantastic way to increase brand loyalty and customer satisfaction.

Though matching your customers with a product is the most popular form of marketing, there are several other ways to increase your sales, boost conversion rates, boost engagement rates, boost lead capture rates, etc.

You are able to engage your customers and receive the same results by using any of these experience types. 

  1. Provide Genuine Value

Here Are 6 Ways You Can Provide Genuine Value and Get Your Consumers to Engage at Extremely High Rates

When we say extremely high rates, we mean it. On average, 85% of users who take a Jebbit experience go all the way through to the end, completing it. 

Interactive experiences are key to driving conversions because they allow for a two way conversation. This is the best way to get to know your customers and what they want, all while providing value. 

Jebbit experiences provide consumers with entertainment, saving the consumer time, testing their knowledge, giving them a recommendation, unlocking a benefit, and/or educating them. 

  1. Ask The Most Important Questions

When you focus on understanding your customer's needs, motivations and triggers - it allows you to develop a much deeper relationship with them, understand their individualized preferences and cater your content, products and services directly to THEM as an individual; not just as another faceless customer.

The key to a high converting, personalized and valuable experience is to focus on the customer's individual needs - and the best way to do that is to ask questions that get to the root of those needs.

  • “Is this a gift or for someone else?”
  • “Who are you shopping for?”
  • “What’s your budget?”
  • “What’s their style/interest?”
  • “What’s your style/interest?”

Jebbit allows you to lead consumers down unique paths based on how they answer initial questions. Asking straightforward questions will identify the basic information needed and allow for a more specific outcome as users are guided through the rest of their interactive engagement with your brand. 

Does it Work?

We’ll let our partners do the talking here. 

Urban Decay:

Jebbit's software enabled Urban Decay to immediately see a 17% increase in data capture, a 85% completion rate, and a 64 second engagement time.

These experiences collect First Party Data at scale that consumers willingly share, informing direct connections between L'Oreal brands and their customers. Jebbit's software is able to achieve this for all brands and deliver genuine value to customers.

"We are excited about these initial results with Jebbit. We have future plans for similar seasonal content and broader scale conversational commerce experiences so are very encouraged by the high engagement and rich data capture." - Benjamin Lord, Vice President, Global Digital at Urban Decay

DIFF Eyewear

Read how DIFF Eyewear drives a 55% conversion rate using a Jebbit product recommendation quiz.

“We ultimately created this experience where it’s a very simple quiz that asks about your preferences and it shows you a collection page that's personalized based on your selections. That alone obviously helped increase conversions, gets people to the right product faster, and in terms of email address collection, that was also pretty incredible.” - Chad Jernigan

Jill Razor

Read how Jill Razor's Jebbit quiz immediately drove a 20% increase in email capture, a 15% improvement in retargeting campaigns, a 10% increase in conversion rate and a 10% decrease in CPA (cost per acquisition).

Through their Jebbit quiz, they were also able to collect a 55% lead capture rate, within just one short month of launching the experience.

"Learning about our customers has been a challenge until Jebbit. We are 2 months in and we've seen improvements in all acquisition metrics. It only took 2 hours from concept to launch and the results were instant, increasing customer profiles by 30%! If you have a DTC business, this is something you NEED to try." - Kishawn Meeranazeer, Co-Founder & CEO of Jill Razor

Vegamour

Once embedding their 17 question hair care Product Match quiz on their website, Vegamour saw that 81% of users engaged with the quiz. 89% of users completed the quiz. 52% of users who complete the quiz will subsequently submit their lead information, yielding net-new leads to file, enriched with zero-party / first-party data.

“I think people sometimes say, “oh, this is just for online.” No, this is something that’s going to touch every single part of your business and provide insights that you’re just really not going to get anywhere else.” - Brittany Carter

Quiz Commerce

With Black Friday and Cyber Monday coming up,  it's no question that most people will be looking for the best deals on gifts. But how can you make sure you get the best deals possible?

Check out this video to learn about quiz commerce, a new way to find the perfect gift for your loved ones. Quiz commerce takes the guesswork out of shopping by recommending products based on your preferences. Watch this video and learn how to use quiz commerce to drive results on Black Friday and Cyber Monday!

How to Use Quiz Commerce to Drive Results on Black Friday and Cyber Monday

Start Now!

With a foundational strategy, you can start experiencing how to make money on Black Friday and Cyber Monday while seeing how your efforts affect the result.

Creating a quiz takes minutes with Jebbit's easy-to-use platform - no engineering needed.

Not sure where to start? Our team of experts are here to help you every step of the way and can have you live in no time. CLICK HERE and chat with a Jebbit expert. 

Jenna Galletti
Content Marketing Specialist

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