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Thought Leadership & Enablement
May 19, 2023

Effective Strategies for Customer Acquisition

Want to bring in a new bunch of ideal customers to your business? Try these strategies for customer acquisition to attract more potential buyers.

Jenna Galletti
Content Marketing Specialist

Customer acquisition is the foundation of every successful business. It refers to the process of attracting and converting new customers to your business. In today's digital age, there are countless customer acquisition strategies to choose from. With so many options available, it can be challenging to know which methods are best suited for your business and your ideal customer.

In this blog post, we'll explore some of the most effective strategies for customer acquisition, explain what customer acquisition is, and offer examples of how you can use these tactics to grow your customer base.

What Is Customer Acquisition?

Strategies for customer acquisition: entrepreneurs shaking hands

Customer acquisition is when you attract and convert new customers to your business. It involves identifying your target audience, understanding their needs and preferences, and tailoring your marketing efforts to appeal to them. 

Customer acquisition can be achieved through a variety of marketing channels, such as social media, email marketing, content marketing, and search engine optimization (SEO). The ultimate goal of customer acquisition is to increase your customer base, which leads to more paying customers and new business growth.

Strategies for Customer Acquisition to Leverage

Let’s go over some actionable strategies for customer acquisition to start using today that will help boost your business.

Social Media Marketing

Using social media platforms is an excellent strategy for customer acquisition. With over 4.2 billion active users worldwide, social media is a helpful tool for businesses to access a large audience.

By creating an engaging customer journey on social media and leveraging influencers, businesses can build brand awareness and attract potential customers.

One of the key challenges in business is retaining customers. It's important to keep your existing customers engaged and satisfied to prevent churn. A strong marketing strategy can help you build loyal customers and drive repeat business. Social media platforms like Instagram can showcase your latest collections and create buzz around your brand.

With over 2.3 billion users, Instagram is an ideal platform to promote your brand and engage with potential customers and current customers. By posting high-quality images and videos of your latest products, you can showcase your brand in a visually appealing way. You can also collaborate with fashion influencers and bloggers to reach a wider audience.

To improve customer retention and reduce churn, it's important to create marketing campaigns that resonate with your target audience. By tailoring your content to their interests and preferences, you can build a loyal customer base that keeps coming back for more. For instance, you can create Instagram stories that showcase your products and highlight their unique features.

By using Instagram to engage with your audience and build brand awareness, you can create a strong marketing strategy that drives business growth. With the right approach, you can turn your loyal customers into brand advocates who promote your products to their own followers. So, if you're looking to improve customer retention and reduce churn, consider using Instagram as a key part of your marketing strategy.

Email Marketing

Employees working together

In today's digital age, businesses are turning to digital marketing as a powerful tool to attract and retain customers. One of the most effective digital marketing strategies is email marketing. 

Email marketing allows businesses to reach their best customers and communicate with them in a more personalized way. With the right demographic targeting and incentives, email marketing can drive first-time purchases and encourage repeat business.

For example, an e-commerce store can create targeted email campaigns to promote their latest products and offer incentives to first-time customers. By offering a 10% discount to new subscribers, the e-commerce store can attract potential customers and increase their chances of making a purchase. They can also send personalized email campaigns to existing customers, showcasing new products or offering exclusive discounts to keep them engaged.

To optimize the customer experience, it's important to use customer acquisition methods that speak to your audience. By analyzing your customer demographics and behavior, you can create targeted email campaigns that resonate with their interests and preferences. This can help you create a more engaging customer experience and drive conversions.

Your marketing team should work together to create compelling email content, use eye-catching graphics and design, and measure the effectiveness of each campaign. With the right approach, email marketing can be a highly effective way to boost customer acquisition and retention.

Referral Program

Referral programs are a customer acquisition method that capitalizes on the power of word-of-mouth marketing. It's a low-cost way to attract new customers who are more likely to make a purchase when referred by someone they trust. By incentivizing existing customers to refer their friends and family, businesses can build brand awareness and increase their customer base.

For instance, let's consider the example of a ride-sharing app. They could offer a $10 credit to both the referrer and the referred person for every new customer they bring to the platform. This creates a win-win situation where both the referrer and the referred person get a reward. Moreover, the referral program allows the ride-sharing app to tap into the referrer's network and reach new potential customers who are likely to be interested in the app's services.

Customer referral programs are especially effective when businesses have a loyal customer base. These loyal customers are more likely to refer their friends and family because they trust and believe in the brand. By offering incentives, businesses can motivate their loyal customers to refer more people and continue to use their services.

When designing a referral program, businesses should consider their target audience's demographics and interests. By tailoring the referral program to their audience, businesses can create a more personalized experience for their customers. Additionally, it's essential to ensure a seamless customer experience during the referral process to avoid any confusion or frustration.

Content Marketing

Content marketing involves creating valuable content to attract and engage potential customers. By creating blog posts, videos, and infographics that offer solutions to your target audience's problems, businesses can build brand awareness and establish themselves as industry leaders.

For example, a software company could leverage content marketing by creating blog posts, videos, or infographics that offer solutions to common problems faced by their target audience. By creating content that is both educational and informative, they can attract potential customers who are looking for solutions to these problems.

Content marketing can also play a crucial role in customer retention. By creating content that is tailored to their existing customers' needs and interests, businesses can keep them engaged and foster a sense of loyalty. This could include product tutorials, how-to guides, or even exclusive content that is only available to existing customers.


The process of SEO entails enhancing your website in order to achieve a higher ranking on the search engine results pages. By using keywords relevant to your target audience, creating high-quality content, and building backlinks, businesses can attract potential customers searching for products or services like theirs.

For example, a dentist could create blog posts on topics such as "5 Tips for a Brighter Smile" or "Why Regular Dental Checkups are Important" to attract potential customers searching for information related to dental care.

Building backlinks, or links from other websites to your website, is also an important part of SEO. Businesses can achieve this by creating shareable content that other websites will want to link to or by reaching out to other websites and offering to guest post on their blog.

It's also important to consider the demographics of your target audience when optimizing your website for SEO.

Ultimately, a strong SEO strategy can help businesses attract potential customers who are actively searching for products or services like theirs, which can lead to increased website traffic, higher conversion rates, and ultimately, more revenue.

Measuring and Improving Customer Acquisition

Entrepreneur chatting with someone using a phone

To measure the success of your customer acquisition efforts, businesses should track metrics such as customer acquisition cost (CAC), which is the total cost of acquiring a new customer. This metric includes all the costs associated with marketing and sales efforts, such as advertising, salaries, and commissions. By calculating CAC, businesses can understand how much it costs to acquire a new customer and adjust their marketing budget accordingly.

Another important metric is the conversion rate, which measures the percentage of website visitors or leads that become paying customers. By tracking conversion rates, businesses can identify which channels or campaigns are most effective in converting potential customers into paying customers and optimize their marketing strategies accordingly.

Lastly, businesses should measure the lifetime value (LTV) of their customers. LTV refers to the total revenue a customer generates over their lifetime with the business. By calculating LTV, businesses can understand how much each customer is worth and invest in strategies to retain them for the long term.

To improve customer acquisition, businesses need to analyze these metrics regularly and make data-driven decisions. For example, if the CAC is too high, they may need to consider finding more cost-effective customer acquisition methods, optimizing their landing pages, or improving their targeting to attract a more relevant audience.

How to Retain Customers

Customer retention is critical for businesses to sustain and grow. Retaining existing customers is more cost-effective than acquiring new ones and can lead to increased revenue through repeat business and word-of-mouth referrals.

Providing excellent customer service is key to retaining customers. Responding to customer inquiries and complaints promptly and efficiently shows that you value their business and care about their satisfaction. Offering incentives, such as loyalty programs or discounts for repeat purchases, can also encourage customers to continue doing business with you.

Regular communication with customers is also crucial for retention. This can include sending personalized emails, newsletters, or social media updates that inform customers of new products or services, upcoming sales or promotions, or company news. It is important to keep the customer engaged and make them feel like they are part of a community.

Businesses should also track customer satisfaction and feedback to ensure they are meeting the needs of their customers. By monitoring customer satisfaction levels and addressing any issues that arise, businesses can improve their products or services and build stronger relationships with their customers.

Customer Acquisition Can Be Your Key to Success

In today's digital age, having strategies for customer acquisition is crucial to the success of any business. With a multitude of marketing channels available, it can be overwhelming to determine which strategies will be most effective. However, social media marketing, email marketing, referral programs, and content marketing are all powerful tactics that can drive customer acquisition. 

To succeed in these efforts, it's important to tailor your marketing campaigns to your target audience's preferences and interests. By doing so, you can build a loyal customer base that will lead to business growth. With that being said, let your next step to nailing these customer acquisition strategies be to try Jebbit. 

Speak with one of our experts today to give your business the boost you’ve been striving for.

Want to learn more? Join the Jebbit team for a group demo where we'll walk through key features and functions and showcase how an interactive experience achieves results such as reduce cost per lead or CAC, more value per lead, create lead nurturing strategies, increase website traffic & time on site. ‍Join one today!

Jenna Galletti
Content Marketing Specialist

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Jebbit Grid Decorative
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