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Thought Leadership & Enablement
August 25, 2022

Top Ways to Effectively Boost Conversion Rates

Any business with an eCommerce presence understands that conversion rates reign supreme atop key business objectives used to measure success. Whether you're new to eCommerce, or you’re a well established eCommerce brand, most eCommerce marketers would describe their ideal world as: Every new and returning customer would visits our website, easily find products that they like and are relevant to them, add them to their cart, and seamlessly complete their transaction. Sounds ideal, right?

Jenna Galletti
Content Marketing Specialist

Indeed it does, but in reality, most eCommerce website visitors leave empty handed, without ever completing a purchase. 

Why eCommerce Shoppers Don’t Convert

There are many reasons as to why consumers choose not to make a purchase at a given point in time. To name a few:

  • Your Site Makes a Bad First Impression
  • You Don’t Know Who You’re Selling To
  • Your Site Isn’t Optimized
  • Product Images Are Poor
  • Your Copy Isn’t Persuasive
  • The Page Is Distracting
  • Shoppers Don’t Trust You
  • The Content / Products Are Not Relevant
  • There Are Too Many Choices (Decision Fatigue)

Having thorough knowledge of who your ideal customer is and what makes them tick not only helps you avoid making the same mistakes in the future, but it also shows you that making errors doesn't have to indicate failure. Your company will improve on a daily basis as long as you understand why you made the error and how to correct it.

How to Increase Your eCommerce Conversion Rate and Drive New Customers

Now that we know a few reasons why visitors may not convert on your site, it’s time to start learning how to increase your eCommerce conversion rates and turn those potential customers into loyal, returning customers.

Here are some actionable tips and advice regarding what to do to start generating more conversions — even without increasing your visitor numbers.

Make Your Value Proposition Crystal Clear

 A value proposition is a statement that tells visitors why they should buy from you and not your competitor. It’s your elevator pitch, and it should be clear, concise, and easy for visitors to understand. Your value proposition should answer the following questions:

  • What do you offer?
  • How is it different from what your competitors are offering?
  • What benefit does it provide to the user?
  • What is the value exchange?

The value that you are giving to customers needs to be visible above the fold on your home page, and include it on key pages like your product pages and landing pages. Having a clear value exchange is something that will easily drive your conversion rate and boost sales. Think about it; a visitor finds the product that they are looking for, then you immediately have a new customer. Win-win for both parties! 

Make Sure to Have an Eye-capturing Design

Creating a visually appealing design is important, but it goes much further than that. In order to have an effective design, your site should also be easy to navigate. If customers can’t find what they’re looking for, or if your pages take too long to load, your conversion rates are going to plummet.

Use High Quality Images

Be sure to include image captions and product descriptions. In addition to using high-quality images, make sure that your image captions and product descriptions are clear, concise, and easy to understand.

Know Your Audience 

This is another way to easily increase your conversion rate. If you want to resonate with your target audience and see them return, you need to first know who they are. Only then can you start building a relationship with them.

Now that we have all of these wonderful tips that are going to make business conversion rates skyrocket, let's see some actionable items that you can start leveraging RIGHT NOW! Seriously, the features you're about to be presented with are easy ways to immediately climb the conversion rate ladder. 

For a real life scenario, on our latest webinar with DIFF Eyewear, they immediately saw a 55% conversion rate by implementing a Jebbit Product Match quiz on their website. 

Let’s take a look at some of the awesome features Jebbit has to offer that will drive any and all businesses conversion rate.

Starting off with Jebbit’s Lightbox:

We all know that one of the many strengths Jebbit has is engaging and entertaining all customers through interactive experiences. Jebbit's Lightbox feature is a captivating and enjoyable experience for every consumer by greeting visitors based on their needs and interests. You can still capture leads, as well as collect zero party data, and increase your conversion rate by driving the user to what they want. Rather than just standard lead-capture like every other popup lead form, Jebbit is bringing our expertise in capturing and sustaining user attention into a new distribution function from Jebbit.

Hotspots:

Hotspots will appear within Jebbit quizzes and experiences as a dot that can be placed on top of specific elements within images to provide additional information to end users. When the user hovers over or, clicks on the Hotspots, a modal will appear and provide end-users with more information, for example:

  • Text with more contextual information like product name and description
  • Website link that can open a new web browser window
  • Conversion link to 'Buy Now' product pages
  • Or, a combination of any or all of the above

Using Hotspots adds yet another way to engage with your audience and elevate your brand's aesthetic. You can include more information on a Jebbit screen or image within, without adding more clutter. Since consumers will naturally click on screen elements that capture their attention, the data and insights provided from Hotspots can then be used to optimize content to focus on the products that you know consumers are interested in seeing/learning about. 

Quizbot:

You've undoubtedly heard the phrase “your website is your digital storefront” a million times. Just like any physical store, your website displays what you have to offer. It gives you the opportunity to provide an enjoyable experience guiding your website visitors to relevant products that they need. 

Jebbit's Quizbot allows you to create quizzes that are presented in a conversational style format. Consumers provide their answers to quiz questions as if they are having a conversation with an actual person. With Jebbit, you have the ability to create various types of quizzes and present them to consumers as a web URL or embedded on your website. Now, you can take any quiz and present it to consumers as a Quizbot.

Quizbot offers a number of wonderful features to make sure your conversion rate increase, even when you're off the clock. You can't monitor your website 24/7, but Quizbot can. It's able to have conversations with consumers where you can gather valuable information and data that you may not have been able to get otherwise.

To wrap up, we'll leave you with our top 5 Conversion Rate Optimization (CRO) tips:

1. Personalize your visitors experience

2. Make a simple and easy navigation

3. Apply persuasive design and content on your website

4. Leverage all of Jebbit's features to create engaging experiences for users

5. Use our analytics and reporting dashboards to track your progress and Conversion Rate Lift (CRL)

Find whatever your conversion killer is, and fix it! By following the tips above, you’ll be able to increase your conversion rates and start making more sales in no time. And, if you need a little help getting started or are looking for more ideas, reach out to our team of experts – we’re always happy to help!

If you have any questions or feedback, please don't hesitate to reach out to a member of our team!

 CLICK HERE and book a strategy call with a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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