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Case Study
July 31, 2022

Indie Lee Case Study

Founded in 2008, Indie Lee is a clean skincare brand that focuses on a curated assortment of sustainably made beauty, skin and body products that are sourced from all-natural, organic, and the finest ingredients.

Jenna Galletti
Content Marketing Specialist

Competing in a saturated market where new brands pop up seemingly everyday, Indie Lee knew they had to find a competitive advantage and go all-in! In tandem, they understand that the inevitable demise of the third party cookie lurks around the corner. So rather than wait, Indie Lee is already starting to adapt and prioritize ways to meet their consumers where their attention is and, in ways that bring their brand ethos front and center.

In order to deliver the most personal and relevant experience to their consumers, Indie Lee leveraged Jebbit to build a Product Recommendation Quiz, strategically built to help visitors uncover the best skin care routine and associated products just for them, based on their preferences, needs, goals and more. And by embedding their Skin Care Routine Finder prominently on their website, consumers are able to save time and get relevant recommendations via an engaging quiz that ultimately personalizes their path to purchase. 

In just 4 months with Jebbit, Indie Lee has seen:

  • 84% of users who start their quiz will complete it.
  • 67% of users who complete the quiz will subsequently submit their lead information, yielding net-new leads to file, enriched with zero-party data.
  • 21,298 total ZPD attributes (and counting) captured that inform both in-the-moment and downstream personalization.
“Our Jebbit quiz on site seamlessly integrated with our Shopify. So it was a no-brainer. We were thinking about how we wanted to really build that experience, it started off as a brand awareness, product discovery option for consumers and since launching it, it’s morphed into us getting so much data from people using this experience.” - Gabrielle Kerins

Taking it a step further, Indie Lee sends the zero-party data they collect using Jebbit directly into Klaviyo, enabling Indie Lee to orchestrate personalized messaging, as well as ongoing cross-channel engagement. 

“We’ve integrated with Klaviyo and then been able to hyper segment based on how people have interacted with the experience. How they’ve answered questions, whether it be about geography or any other age or demographic. That’s been a key point for us and something that we’re really excited to continue to fine tune.” - Gabrielle Kernis

Are you ready to deliver genuine value and build strong, lifelong customer relationships? Then CLICK HERE and book a strategy call with a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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