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Thought Leadership & Enablement
May 16, 2023

Creating Customer Personas: Steps to Boost Your Marketing

Boost your marketing with targeted customer personas. Learn how to create and utilize personas for personalized campaigns and enhanced conversions.

Jenna Galletti
Content Marketing Specialist

In order to effectively reach out to potential customers and make them want to come back for more, a business must have a clear understanding of who their target audience is. This means knowing their interests, needs, and preferences. By creating customer personas, which are semi-fictional representations of typical customers, a business can tailor its marketing and products in a way that resonates with its audience, ultimately turning them into loyal and repeat customers. These semi-fictional representations of your target audience can help your business divide your target audience into various segments. 

By dividing your target audience into smaller segments based on their characteristics, you can improve the effectiveness of your advertising campaigns, marketing materials, and products or services. 

How, you ask? Well, when you create different customer personas, you can tailor your marketing content to resonate with each persona's unique interests and preferences. This customization has the power to deeply influence their thoughts and feelings, making them more likely to engage with your business.

In this article, we will first discuss the concept of customer personas in greater detail. Next, we will dive deeper into the importance of creating customer personas for creating successful marketing campaigns. Finally, we will look at some steps you can follow to create your customer personas, followed by some example templates of the same. Let's get started.

Understanding Customer Personas: A Deep Dive

A customer persona is a fictionalized portrayal of your ideal client. It assists you in comprehending and connecting with the audience you wish to promote your goods and services to. It is supported by market analysis, factual information about your current clientele, and a few well-informed hypotheses.

In simple terms, a customer persona is a portrayal of your ideal consumer—the one who will be most interested in your goods or services—based on research.

Your company's products and services help your clients resolve their issues and improve their quality of life. You must therefore be careful to concentrate solely on marketing your products and services to those who truly require them.

Customer personas can include the following examples:

  • Practical Peter
  • Analytical Adam 
  • Skeptical Sarah
  • Decisive David

Personas, however, go beyond just being creative names. They offer a description that, when used to personalize your marketing messaging to appeal to them, can help you draw in additional customers who are just like them.

With the help of customer personas, you can better recognize what your customers are:

  • Concerned about
  • Thinking
  • Hoping
  • Expecting
  • Believing
  • Thinking

Most companies market to a variety of client personas but usually don't go crazy by creating tens of them. In other words, you should begin modestly and gradually grow as you begin to distinguish between your numerous customer types. Starting off with one to five personas should be sufficient.

Why Create Customer Personas? 

Developing customer personas pushes you to prioritize the needs of your customers. Every time you decide how to proceed with your marketing strategy, you should ideally consider your customer personas.

Once you have identified your customer personas, you can create organic posts and social media ads that speak directly to your intended target audience. Social media platforms offer powerful tools that allow you to target your ads specifically to the right people. These tools help you reach the ideal audience by placing your ads in front of them based on their interests, demographics, and other relevant factors. This way, you can effectively engage with and capture the attention of the audience you want to reach.

If you shape your social media strategy around helping your potential customers achieve their goals, you will create a genuine bond with them. By focusing on their needs and providing value, you can build trust and loyalty for your brand. This approach not only strengthens your relationship with customers but also streamlines your sales process. When people feel supported and trust your brand, they are more likely to choose your products or services and become long-term customers.

Advantages of Developing a Customer Persona 

Some advantages of developing a customer persona includes:

Improved understanding of your target consumer.

Recognize the requirements and preferences of both your prospective and current customers. Offer your clients goods, services, content, and anything else that will benefit them.

Marketing by segments.

The ability to segment your promotional strategies is another advantage of using customer personas to understand your target client. Focus your content marketing strategy on the subjects that interest your ideal clients.

Improved quality of leads.

To increase lead quality for your company, establish stronger lead nurturing programs using the data you gathered about your prospects from your marketing campaigns. Better leads translate to better clients.

Boost conversion rates.

A customer persona should have this as its primary objective. Understanding your customers will help you increase your business' reach, improve conversions, and ultimately increase revenue.

More effective product development.

Based on your customers' needs, decide which product changes to make first. The advantages are limitless if you know who your ideal consumers are.

Creating Customer Personas: Steps To Follow

Let’s go over some actionable steps to start implementing today.

Conduct Market Research

Gather information about your target market, including demographics, behaviors, and preferences. Utilize surveys, quizzes, and interactive experiences to gain insights and valuable zero party data.

Identify Common Patterns: 

Look for similarities and commonalities among your target audience. Group individuals with similar characteristics together to form initial segments.

Refine Segments: 

Analyze the data further to identify key traits and behaviors that differentiate one segment from another. Refine and narrow down the segments to create distinct customer groups.

Create Persona Profiles: 

Develop fictional personas that represent each customer segment. Give them names, demographics, interests, goals, and challenges. Make the personas as detailed and realistic as possible.

Use Zero Party Data: 

Implement techniques to gather zero party data, such as personalized online quizzes, surveys, or preference centers. Encourage customers to share their preferences, needs, and interests willingly. Let this be your easy step by implementing a Jebbit quiz to collect this data and do all the work for you. 

Analyze and Validate Data:

Analyze the collected data to validate and refine your persona profiles. Look for common themes, trends, and insights that will help you understand your customers better.

Apply Personas in Marketing:

Utilize the personas to personalize your marketing efforts. Tailor your messaging, content, and campaigns to resonate with each persona's unique characteristics and motivations.

Continuously Update Personas: 

Regularly reassess and update your personas based on new data and changing market dynamics. Stay in touch with your customers' evolving needs and preferences.

There you have it! By following these steps, you can create customer personas that effectively guide your marketing strategies, enabling you to connect with your target audience in a more personalized and impactful manner.

Creating a Buyer Persona

Now when it comes time to actually create one of these buyer personas, here are some tips to keep in mind.

  • Your buyer personas should all have names.
  • Personalize them by including a profile photo.
  • Describe their difficulties in a story. Sort the information according to each identity.

You can get some ideas from the following sample customer personas.

(Created using Visme’s Design: Custom Image)

(Created using Visme’s Design: Custom Image)

What are Your Customer Personas?

Any effective marketing effort must include customer personas. It enables you to better understand your target audience and aids in the creation of content catered to your target customer. You can boost the effectiveness of your marketing initiatives and enhance conversions by developing focused customer personas. Let Jebbit become your best employee to start collecting all the information you’ll ever need about your customers. Chat with us today!

Jenna Galletti
Content Marketing Specialist

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