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Thought Leadership & Enablement
June 28, 2023

How to Collect Phone Numbers for SMS Marketing

Are you using text marketing campaigns? Use this guide for ideas on how to collect phone numbers and to learn about the best practices you should follow.

Jenna Galletti
Content Marketing Specialist

Are you looking to harness the power of SMS marketing to boost your business? One crucial aspect of a successful SMS marketing campaign is building a targeted and engaged subscriber list. 

In this comprehensive guide, we will walk you through how to collect phone numbers for SMS marketing. From practical tips and do's and don'ts to effective strategies and real-life examples, we have you covered. So, let's dive in and unlock the secrets to building a highly effective SMS marketing list.

The Importance of an Opt-In SMS Marketing List

Employee using a phone

Before we dive into collecting phone numbers, it's crucial to emphasize the importance of an opt-in SMS marketing list. Building a list of subscribers who have willingly provided their contact information ensures compliance with regulations such as the Telephone Consumer Protection Act (TCPA) and fosters a relationship built on trust and consent

Subscribers who opt in are actively expressing their interest in your brand and are more likely to engage with your SMS campaigns. This foundation of trust and consent fosters a positive relationship, increasing the likelihood of customer loyalty, repeat purchases, and brand advocacy.

Building an opt-in SMS marketing list also ensures you that your messages reach an audience that is genuinely interested in your offerings. These subscribers have willingly expressed their desire to receive updates, special offers, and relevant information from your business via SMS. 

As a result, you can tailor your messages to their preferences, delivering content that resonates with their needs and interests. This personalized approach leads to higher engagement levels, increased open rates, and improved conversion rates.

Once you have your opt-in SMS marketing list set up, it’s time to start collecting phone numbers from your users. Let’s take a look at some effective strategies to use.

4 Strategies to Collect Phone Numbers

  1. Use pop-ups: Utilize attention-grabbing pop-ups on your website to encourage visitors to subscribe to your SMS messages. Create compelling call-to-action (CTA) buttons that highlight the value of joining your SMS subscriber list.
  2. Leverage social media: Promote your SMS marketing program on social media platforms to reach a broader audience. Engage with your followers by posting exclusive offers and discounts available only to SMS subscribers.
  3. E-commerce checkout: Add an opt-in checkbox during the checkout process, allowing customers to easily subscribe to SMS notifications. Highlight the benefits of receiving timely updates, special offers, and order confirmations through SMS.
  4. Offline channels: Collect phone numbers from your physical store by using business cards or sign-up forms at the point of sale. Make sure to mention the perks of joining your SMS subscriber list, such as exclusive discounts or early access to new products.

Best Practices for Building an SMS Marketing List

Collect phone numbers: woman using her phone while holding a cup of coffee

To build an effective SMS marketing list, it's essential to follow best practices that not only ensure compliance but also optimize engagement and results. In this section, we will explore some key strategies and tactics to help you create a robust and responsive SMS subscriber list

By implementing these best practices, you can maximize the impact of your SMS marketing campaigns and deliver a highly personalized and engaging experience to your audience. Let's delve into the details:

  • Transparency is key when it comes to setting expectations with your subscribers. Clearly communicate the frequency and type of messages subscribers can expect to receive. Whether it's weekly promotions, order updates, or exclusive offers, providing this information upfront ensures that subscribers know what they're signing up for and reduces the likelihood of opt-outs or complaints.
  • Implement a double opt-in process to confirm subscribers' intent and ensure high-quality leads. To enhance the quality of your SMS marketing list, consider implementing a double opt-in process. This involves sending a confirmation message to new subscribers, asking them to confirm their intent to join your SMS list. By requiring this additional step, you verify that the subscriber is genuinely interested, eliminating the risk of mistakenly adding invalid or fake numbers to your list.
  • Use SMS marketing templates to streamline your messaging and maintain consistency. SMS marketing templates are invaluable tools that help you save time, maintain consistency, and ensure a professional and branded look for your messages. Create a library of pre-designed templates that can be customized for different campaign types or purposes. These templates should include your brand elements, a clear CTA, and relevant content sections. Using templates not only streamlines your messaging but also reinforces brand recognition and enhances the subscriber experience.
  • Segment your SMS subscriber list based on customer preferences, demographics, or purchasing behavior to send targeted and personalized messages. Segmentation is a powerful strategy that allows you to tailor your SMS messages to specific groups within your subscriber list. By categorizing subscribers based on preferences, demographics, or purchasing behavior, you can deliver highly targeted and personalized messages that resonate with their needs and interests. This level of customization increases engagement, conversion rates, and customer satisfaction.
  • Regularly clean your contact list to remove inactive or invalid numbers and improve your open and response rates. Maintaining a clean and up-to-date contact list is crucial for the success of your SMS marketing campaigns. Regularly review and clean your list to remove inactive or invalid numbers. Inactive numbers contribute to lower open and response rates and can negatively impact the overall effectiveness of your campaigns. By regularly purging your list of non-responsive contacts, you ensure that your messages reach an engaged and interested audience.

Examples of What Successful SMS Marketing Campaigns Could Look Like

Hypothetically speaking, successful SMS marketing campaigns could look something like these examples listed below:

  • XYZ Clothing: XYZ Clothing boosted their sales by 25% by offering a 10% discount to new customers who subscribed to their SMS messages. By sending exclusive promotions and notifying subscribers of flash sales, they built a loyal customer base.
  • ABC Electronics: ABC Electronics increased their conversion rate by 15% by using SMS marketing to recover abandoned carts. By sending timely reminders and offering a special discount, they enticed customers to complete their purchase. Additionally, ABC Electronics implemented a referral program where subscribers who referred new customers received a discount, resulting in a significant growth of their SMS subscriber list.

Incentives and Perks to Encourage Subscribers

Person using a phone

To entice potential customers to opt-in to your SMS marketing program, it's essential to offer valuable incentives and perks. Here are four ideas to consider:

  1. Exclusive discounts: Provide subscribers with exclusive discounts or promotional codes that are only accessible through SMS messages. Highlight the potential savings they can enjoy by being part of your SMS subscriber list.
  2. Early access to sales and new products: Offer subscribers the advantage of early access to sales, product launches, or limited-edition items. This creates a sense of exclusivity and makes subscribers feel like valued insiders.
  3. Freebies and giveaways: Conduct periodic giveaways or offer freebies as a way to reward your loyal subscribers. This can be a great strategy to generate excitement and encourage word-of-mouth referrals.
  4. VIP treatment: Make subscribers feel special by offering personalized perks, such as priority customer support, extended warranties, or free shipping on their orders. This enhances the overall customer experience and strengthens brand loyalty.

Maximizing SMS Marketing Success with Integration

To optimize your SMS marketing efforts, consider integrating it with other marketing channels and tools. Here are some key integrations to explore:

  • Email marketing: Sync your SMS subscriber list with your email list to ensure consistent and targeted messaging across both channels. Leverage email newsletters to promote your SMS program and encourage subscribers to join.
  • CRM integration: Integrate your SMS marketing platform with your Customer Relationship Management (CRM) system to track and analyze subscriber data effectively. This enables you to segment your audience, personalize messages, and measure campaign success.
  • Social media integration: Connect your SMS marketing program with your social media platforms to amplify your reach and engage with your audience. Cross-promote your SMS program on social media and provide opportunities for social sharing and referrals.

Ensuring Compliance With Regulations

When collecting phone numbers for SMS marketing, it's vital to adhere to legal and regulatory guidelines. Here are a few key points to keep in mind:

  1. Obtain consent: Ensure that subscribers provide explicit consent to receive SMS messages from your business. Implement a clear opt-in process that includes disclosure of message frequency and type.
  2. Opt-out mechanism: Provide subscribers with an easy and accessible opt-out option. Include clear instructions on how to unsubscribe from SMS messages and respect their preferences promptly.
  3. Stay updated with regulations: Familiarize yourself with the Telephone Consumer Protection Act (TCPA) and other relevant regulations to ensure compliance. Regularly review and update your SMS marketing practices to align with any legal changes.

Boost Your Business With SMS Marketing

SMS marketing is a powerful tool to engage with your target audience, drive sales, and foster customer loyalty. By building a quality SMS subscriber list and implementing effective strategies to collect phone numbers, you can unlock the full potential of this marketing channel. Remember to focus on providing value, respecting subscribers' preferences, and staying compliant with regulations.

Now that you have gained valuable insights into collecting phone numbers for SMS marketing, it's time to take the next step. Start implementing these tips and strategies to grow your SMS subscriber list and maximize your marketing efforts. Unlock the full potential of SMS marketing with Jebbit to simplify and enhance your SMS marketing campaigns. 

Try Jebbit today and revolutionize the way you connect with your audience!

Jenna Galletti
Content Marketing Specialist

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