Research & Opinion

Window Shopping without the Windows

Consumers won't be strolling past brick & mortar stores as much this year. How do you recreate that experience of drawing them in without something exciting in the window?

Whether it’s on the street or in the mall, everyone loves the fun of walking past stores and getting drawn in by something they see in the window. Unfortunately, because of the COVID-19 pandemic, there’s going to be a lot less of that this holiday season.

As consumers move online for their holiday shopping, what can you do as a brand to recreate that window shopping experience in a digital environment?

As we saw in an earlier blog, product match experiences are a great way to showcase specific products. But when your goal is to show off a new season or a broader assortment of items, a lookbook should be your go-to.

But don’t settle for a PDF version of your physical catalog. Sure, it might show off your products, but it lacks the excitement of a lookbook. Whether it’s linear or a choose-your-own-adventure style that sends consumers down different virtual aisles, lookbooks offer that same feeling of intrigue that comes with passing by that great new product in a store window.

A great example of this is EXPRESS, who created a Jebbit lookbook to show off their men’s and women’s jean collections and explain the difference between fits. When customers saw something they liked, a handy “Shop Now” button took them a curated page on the EXPRESS website.

The best part of these lookbooks is that they can exist on any channel, which means you can use them to connect with your customers regardless of where they live online.

Want to learn more about how to win the holiday season? Check out our webinar for a closer look into what you can do to make holiday 2020 a success.

Want to try your hand at creating your own lookbook? Try Jebbit’s free version today to take the first step towards outstanding digital consumer experiences.

Published September 17, 2020

Subscribe

See the power of declared data for yourself.