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Thought Leadership & Enablement
June 14, 2022

What’s Your Next Best Question?

There are hundreds of questions we’ve seen brands ask their customers, but only a handful we see time and time again. There must be a reason why these questions are repeated by companies, right? Either people relate to it, it provides the brand important data about their customer, it educates the customer on your product, etc. The possibilities are endless. So, what’s the next best question you should ask your customers?

Jenna Galletti
Content Marketing Specialist

The right questions + genuine value for customers = trust, high conversion rates, better understanding your audience, etc. 

Delivering genuine value to consumers in exchange for them answering key questions about their preferences, needs, and more is the key here. Especially because 79% of consumers are willing to share their data if there's a clear benefit for them. If you're transparent about why you're collecting the data and how you’ll use it, there’s a high likelihood that your audience will feel comfortable providing it.

Your ‘next best question’ enables you to collect valuable zero-party data so that you can serve consumers better both in-the-moment with a more personalized and impactful experience, as well as in the future by enriching your customer profiles and using the data you collect to fuel omni-channel personalization. 

So, what’s your next best question? Here are some of the top questions we’ve seen global leading beauty brands ask their consumers via their Jebbit quizzes and interactive experiences:

  1. What is your skin type?
  2. What are your skin goals?
  3. What are your main skin concerns?

These questions should, of course, be refined to fit the category you specialize in (skincare, haircare, makeup, etc) and written in your brand’s unique voice. Establishing where the customer is initially at in their routine, what their pain points are and what their ultimate goals are, helps you to guide them to the right product(s), routine(s), etc. for them.

If you are a brand looking to market a specific product, for example a setting spray or sunscreen, we often see brands asking the straightforward question:

  1. Do you use SPF?

OR

  1. Do you finish your makeup look with a setting spray?

Based on how users answer, Jebbit allows you to branch consumers down unique paths to then ask more relevant questions and ultimately, lead your consumers to a specific product that is most beneficial for them. As you can see, asking straightforward questions initially will identify the basic information needed and allows for a more specific outcome as users are  guided through the rest of their interactive engagement with your brand. 

If you’re ready to increase engagement, drive more online sales, and capture more qualified leads - then CLICK HERE to schedule a strategy call with a Jebbit expert.

Jenna Galletti
Content Marketing Specialist