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Thought Leadership & Enablement
January 25, 2023

E-Commerce Personalization: Benefits for Your Brand and Customer Journey

Take your online store to the next level with e-commerce personalization. Discover how it can benefit your business and offer your shoppers a custom experience.

Jenna Galletti
Content Marketing Specialist

In today’s market, e-commerce personalization is the key to success. Personalization is a way for e-commerce sites to tailor their online store experience according to the preferences of each individual user. 

By leveraging personalization tactics, e-commerce companies can provide customers with more relevant product recommendations and create a more personalized experience overall. But personalization isn’t just about making your customers feel special. It’s also about understanding browsing behavior and purchase history, increasing conversion rates, retaining loyal customers, capturing new customers, etc. The list goes on! 

In this article, we’re giving you ways to optimize your customer journey with personalization, examples, and how to get started today.

What Is E-Commerce Personalization?  

Ecommerce personalization: woman shopping online via her laptop

E-commerce personalization is a way of providing your customer base with a personalized shopping experience to meet each and every customer's needs. Personalization goes beyond just suggesting items, and instead uses zero-party data — data that customers actively provide — to tailor product recommendations, content, communications, and more to individual shoppers. 

Having zero-party data unlocks a whole new world for retailers. This enables brands to retarget and obtain returning visitors by providing customers with products they want and need.

E-commerce website personalization can be based on a user's demographic segment, browsing history, and past purchases.

What Are the Benefits of Having a Personalized E-Commerce Experience?

Personalized e-commerce experiences can help you better understand customer needs, preferences and build meaningful relationships with shoppers by learning their online shopping behaviors. In fact, 91% of consumers report that they’re more likely to shop with brands that offer personalized product recommendations.  

Having personalized e-commerce solutions on your website is a great way to turn new customers into loyal brand advocates. Personalized experiences are key to providing shoppers with the most relevant content and products as well as a more enjoyable shopping experience. 

With the right personalization strategy in place, e-commerce businesses are positioned to better engage their customers and drive greater results. 

Personalization unlocks a world of opportunities for e-commerce brands — not only do customers get a better, more tailored shopping experience, but businesses benefit from increased customer loyalty and engagement. Personalization can help e-commerce stores stand out from the competition by offering an unparalleled customer experience that keeps customers coming back.

How to Optimize Customer Journeys With Personalization

Ecommerce personalization: woman writing down notes

In order to optimize customer journeys with personalization, e-commerce businesses should first focus on collecting and analyzing customer data. This can be done by leveraging any of Jebbit's experiences, such as: 

  • Product Match Quizzes: The most popular option, Product Match Quizzes offer a personalized recommendation, saving consumers from doing research or option-weighing. This way, you become the buyer’s personal shopper and unearth the “why” behind the buy for your brand.
  • Personality Quizzes: Personality Quizzes are a fun, playful way for consumers to learn about themselves. Capture consumer preferences on topics that are both core to your brand and also helpful in painting a full picture of who they truly are as a person so you can build strong, one-on-one relationships. For example, Jebbit created a personality quiz for DraftKings.
  • Interactive Lookbooks: Interactive Lookbooks turn traditional product catalogs into beautiful digital displays that showcase your collections, gift ideas, and more. They can then drive customers to specific pages on your site based on their preferences.

Build and design fun, engaging customer experiences with speed and control, all while capturing customer preferences as zero-party data. P.S. Jebbit also offers more than 50 pre-built templates to help you get started!

By understanding what customers like and dislike about your website and what they’re interested in, you can create these personalized experiences that turn first-time, new customers into loyal customers that keep coming back.

Once a retailer has collected customer data, they can then use this information to personalize their e-commerce website content, product recommendations, email campaigns, marketing campaigns, and more to cater to their customers needs.

Ultimately, this helps e-commerce brands differentiate themselves from the competition and stay ahead of the game.

What Is an Example of E-Commerce Personalization?

Person shopping online using her phone

Let’s take a look at an e-commerce personalization example. 

If a customer is looking at a certain type of product on your e-commerce platform, you can offer them personalized recommendations for other items in the same category. You can also use personalization to upsell or cross-sell by suggesting similar products that go well with what the website visitor is currently viewing.

Here is an example of a customer quiz question from a candle company: “What scent are you looking for?” The answer options could be something like:

  1. Fruity
  2. Woody
  3. Sweet

The site visitor will choose which scent they are most interested in then the quiz will generate all of the products that cater to the scent they picked. The shopper will then most likely place that personalized item into their shopping cart. This strategy also allows for less cart abandonment.

This example of a candle company getting to know their customers online worked exceptionally well during 2020 when online shopping peaked due to not being able to shop in stores. 

Once you’re armed with personal data that you obtained straight from the consumer, the next step is to make sure that it gets put to good use. By leveraging personalization tools and technologies, e-commerce businesses can deliver relevant product recommendations, tailored messaging, and dynamic content experiences that resonate with their customer base in a way no other brand can.

How to Get Started With E-Commerce Personalization

Person using their laptop while holding a card

Personalization is no longer a nice-to-have — it’s become an essential part of any successful e-commerce business due to how quickly it can benefit any brand. The best way to get started with e-commerce personalization is to start collecting zero-party data from customers. This data is valuable because it can be used to create highly targeted experiences, which can increase engagement, lead capture, and conversion rates.. 

The good news is, Jebbit has everything you need right at your fingertips to get you started on collecting this data and providing a personalized user experience. We hand over the experiences that you are able to customize to fit your brand's messaging and tone. Once your experience is ready to go live and your audience engages with it, zero-party data will start flowing in real time. Again, this information is key and core for knowing your customers. 

An E-Commerce Personalization Strategy Is the Key to Success for Any Retailer

Personalization efforts can help set e-commerce stores apart from their competitors — allowing them to stand out in an increasingly competitive market. Now is the time to capitalize on creating a personalized customer experience to achieve customer loyalty, brand engagement, increased conversion rates, etc. Now that you know what it is, the ways it will benefit your business and how to get started, what are you waiting for?! 

To start on your personalization journey, schedule a strategy call today to speak with a Jebbit expert, and we will get you started.

Jenna Galletti
Content Marketing Specialist

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