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Playbooks
August 16, 2022

The Zero-Party Data Playbook: Beauty and Cosmetics Edition

From colour cosmetics to skincare, haircare to fragrances, legacy leaders to emerging DTC innovators, the Beauty & Cosmetics industry is only getting stronger. So to stand out from the rest, Beauty & Cosmetics marketers need to build and maintain customer relationships that start strong, and stay strong. This means that they need data that is robust, accurate, and reliable - data that comes directly from the source: consumers!

Jenna Galletti
Content Marketing Specialist

That’s why zero-party data is no longer a “nice to have” for Beauty marketers. It’s a competitive advantage, enabling marketers to better understand their consumers and as a result, maximize both relationships and their bottom lines. 

And that’s why we’re pleased  to introduce: The Zero-Party Data Playbook for Beauty & Cosmetic Marketers.

We’re both fortunate and grateful that Beauty & Cosmetics brands of all sizes, their global regions, teams, and individual business / product units all trust Jebbit to engage with consumers directly and collect zero-party data at scale. 

Within this playbook, we’re sharing key tactics and strategies that work, time and time again, including:

  • The different experience types and how they apply to specific use cases.
  • How to offer genuine value to consumers, beyond discounts or sweepstakes.
  • The questions to ask, how to ask them, and the channels to ask them on. 
  • The many ways to activate the valuable zero-party data you collect within your existing tech stack. 

And of course, the social proof with customer stories, case studies, webinars and more!

Speaking of genuine value, we mean it when we say that if you’re a Beauty & Cosmetics marketer, this playbook is next level. So what are you waiting for? CLICK HERE to download the Zero-Party Data Playbook for Beauty & Cosmetic Marketers!

Jenna Galletti
Content Marketing Specialist

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