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Case Study
January 11, 2021

CES: "The Future of Advertising" featuring P&G

In honor of CES, we've put together this highlight video from the "Future of Advertising" session featuring P&G. Be sure to watch the video below to learn how industry experts are providing genuine value to their consumers.

Brianna Conley

The marketing landscape has evolved in recent years, as consumers become more and more fatigued with traditional advertisements. As a result, marketers must continually think outside of the box in order to grab consumers’ attention and hold it.

The Future of Advertising

Marketers across all industries are continually introduced to the latest and greatest technologies and solutions to fight through the noise and stand out from the competition. CPG giant, Procter & Gamble (P&G), is leading the impact of constructive disruption, or disruption that provides genuine value for the consumer.

Last year during CES, P&G Life Lab hosted the “Future of Advertising” panel featuring Kimberly Doebereiner, Director, BBIC & Future of Advertising at P&G, and Tom Coburn, Co-Founder & CEO at Jebbit. The presentation highlights some of the innovations at the forefront of P&G’s advertising efforts.

If your brand is looking to make an impact on the consumer experience, be sure to watch the session highlights below!

Interested in creating your own interactive experience?

Brianna Conley