Customer Stories

CES: “The Future of Advertising” featuring P&G

In honor of CES, we've put together this highlight video from the "Future of Advertising" session featuring P&G. Be sure to watch the video below to learn how industry experts are providing genuine value to their consumers.

The marketing landscape has evolved in recent years, as consumers become more and more fatigued with traditional advertisements. As a result, marketers must continually think outside of the box in order to grab consumers’ attention and hold it.

The Future of Advertising

Marketers across all industries are continually introduced to the latest and greatest technologies and solutions to fight through the noise and stand out from the competition. CPG giant, Procter & Gamble (P&G), is leading the impact of constructive disruption, or disruption that provides genuine value for the consumer.

Last year during CES, P&G Life Lab hosted the “Future of Advertising” panel featuring Kimberly Doebereiner, Director, BBIC & Future of Advertising at P&G, and Tom Coburn, Co-Founder & CEO at Jebbit. The presentation highlights some of the innovations at the forefront of P&G’s advertising efforts.

If your brand is looking to make an impact on the consumer experience, be sure to watch the session highlights below!

Interested in creating your own interactive experience?

Published January 10, 2021

Related Resources

Cocktails & Conv... COFFEE & Conversations: Episode 4 featuring Salty Sailor Coffee Co.

In this episode, our CMO, Pam Erlichman switches up her usual glass of wine to a truly delicious cup of Salty Sailor coffee with Founder Neil Kittleson.   Over 1 million businesses use Shopify to power their eCommerce experience and for Neil, the secret to gaining a competitive edge lies in truly understanding his customers better

Read more

Jebbit Launches Dynamic Product Feeds to Further Personalize Conversational E-Commerce

Jebbit launches Dynamic Product Feeds, a new feature enabling brands to upload their merchandise files to enhance their product match quizzes with personalized recommendations from their entire product catalog.

Read more

The Power of Personalized Product Recommendations

We’re back with some more tips and tricks to help your brand optimize your declared data strategy. This week we’re talking about all things personalization, since it’s no secret that personalization has been a priority for brands across all industries especially in recent years.  Yet the days of personalizing a consumer’s name within an email,

Read more

Subscribe

See the power of declared data for yourself.