If you tuned into Part 1 of The Beauty of MEcommerce Series, you know the meaning behind its creation. If you’re new here, we’ll give you a little rundown. We call it ‘MEcommerce’ because consumers who shop online want brands to put their needs first. This concept is easier said than done, especially when retailers don’t know their audience as well as they should. So how do you find out what consumers want? Ask them.
In this webinar, you’ll listen to a captivating conversation between Stryx, Jill Razor and Vegamour. These brands are offering products to a nontraditional audience, breaking down social norms. Stryx, who was recently featured on Shark Tank, offers skincare products and concealer for men. Jill Razor is educating women on the ins and outs of face shaving and offering blades to add to their beauty routine. Vegamour takes a holistic approach to hair wellness for women that incorporates clinically tested plant-based ingredients that work in tandem to promote growth of healthy beautiful hair.
These brands are not only providing innovative products, but they are also creating interactive experiences that capture zero-party data, increase customer engagement along with lead capture, and most importantly these experiences educate consumers on what they offer.
“I was under this preconceived notion that adding hurdles between the consumer experience and checkout would hurt the path to purchase, but we saw a 15% increase in conversion.” - Kishawn Meeranazeer at Jill Razor
During this discussion you will learn:
You can watch the parts of the webinar that are most important to you by selecting topics highlighted in the Key Takeaways section of the video player below. Enjoy!