Samsonite's Zero-Party Data Success Story

Samsonite is a global category leader, offering superior travel bags, luggage, and additional travel / lifestyle accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create world-class products that fulfill the on-the-go lifestyle needs for travelers and consumers everywhere.

The Samsonite team focused on improving key business metrics such as customer retention, increasing online conversion rates, and delivering a more personalized, relevant shopping experience to their customers. 

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Samsonite teamed up with Jebbit to enhance their understanding of clients by collecting more comprehensive information. They leveraged Jebbit's capabilities to create a Product Match Quiz, which they launched on their website. By collecting data attributes through this interactive experience, Samsonite was able to build richer customer profiles, enabling them to better cater to individual needs and preferences.

The Results:

Samsonite’s on-site Jebbit Product Match Quiz yielded the below results:

• 58% of website visitors who clicked on the quiz engaged.
• 60% of users who started the quiz completed it.
• 50% of uses who completed the quiz clicked-through to shop their recommended products from the quiz.

Finally, and speaking of better serving customers with zero-party data, Samsonite is able to optimize their customer journeys by sending all of the zero-party data they collect with Jebbit into Emarsys (an SAP Company and official Jebbit partner) via Jebbit's direct API connection into the Emarsys platform - enabling further personalization and cross-channel customer engagement.

“We're going from talking to someone we have little to no information on, and asking them really meaningful questions that are data points we've identified as gaps within our customer data that will help us better serve them.”

- Sarah Fish,  Senior Manager, Acquisition Marketing at Samsonite

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In case you missed our webinar, here is the recap!

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Is your organization ready to win and thrive with zero-party data? Talk with a Jebbit expert today.