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Case Study
April 28, 2022

Samsonite Case Study

Samsonite is a global category leader, offering superior travel bags, luggage, and additional travel / lifestyle accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create world-class products that fulfill the on-the-go lifestyle needs for travelers and consumers everywhere.

Jenna Galletti
Content Marketing Specialist

In preparation for the inevitable demise of the third-party cookie, Samsonite was looking for a solution that would enable them to engage directly with their customers and prospects and thrive in a cookie-less world.


To do this, the Samsonite team honed in on capturing new leads and learning more about what was most important to their customers when making a purchase. In lockstep, Samsonite was also focused on improving key business metrics such as customer retention, increasing online conversion rates, and delivering a more personalized, relevant shopping experience to their customers.


To bring their ambitions to life, Samsonite teamed up with Jebbit. The first step in their journey was going beyond just a name and email address and focusing on the information they needed to better understand them. Using Jebbit, Samsonite created a Product Match Quiz and put it on their website so that they could collect the zero-party data needed to build out more complete customer profiles.

“We're going from talking to someone we have little to no information on, and asking them really meaningful [questions] data points that we've identified as gaps within our customer data that will help us better serve them.”
- Sarah Fish,  Senior Manager, Acquisition Marketing at Samsonite


Samsonite’s on-site Jebbit Product Match Quiz yielded the below results:

  • 58% of website visitors who clicked on the quiz engaged.
  • 60% of users who started the quiz completed it.
  • 50% of uses who completed the quiz clicked-through to shop their recommended products from the quiz.

Finally, and speaking of better serving customers with zero-party data, Samsonite is able to optimize their customer journeys by sending all of the zero-party data they collect with Jebbit into Emarsys (an SAP Company and official Jebbit partner) via Jebbit's direct API connection into the Emarsys platform - enabling further personalization and cross-channel customer engagement.

Is your organization ready to win and thrive with zero-party data? Then CLICK HERE to book a strategy call with a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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