In case you missed it...
Last week, we were able to sit down with Sarah Pichardo from Pepsico and learn about how they are using zero-party data to fuel a better tech stack. In this webinar, you’ll be enlightened by some pretty interesting facts, one being how Jebbit has helped PepsiCo drive conversion rates…and when we say drive we mean DOUBLE their conversion rate.
Let's take a look.
How the consumer landscape has shifted:
Ever since the third-party data privacy announcements, consumers are in control of their data, and marketers need to adapt.
How PepsiCo is adapting:
First-Party Data has become 88% of marketers top priority:
PepsiCo's first party data strategy:
Snacks.com use case:
How PepsiCo drove sales and learned about their consumers.
PepsiCo doubled their conversion rate:
Pepsico’s best advice: