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Webinar Recaps
July 7, 2022

PepsiCo Webinar Recap

In case you missed it...

Jenna Galletti
Content Marketing Specialist

Last week, we were able to sit down with Sarah Pichardo from Pepsico and learn about how they are using zero-party data to fuel a better tech stack. In this webinar, you’ll be enlightened by some pretty interesting facts, one being how Jebbit has helped PepsiCo drive conversion rates…and when we say drive we mean DOUBLE their conversion rate. 

Let's take a look.

About Pepsico:

How the consumer landscape has shifted:

Ever since the third-party data privacy announcements, consumers are in control of their data, and marketers need to adapt. 

How PepsiCo is adapting:

First-Party Data has become 88% of marketers top priority:

PepsiCo's first party data strategy:

Snacks.com use case: 

How PepsiCo drove sales and learned about their consumers.

PepsiCo doubled their conversion rate:

Pepsico’s best advice: 

You can scroll at your leisure through the whole episode HERE. Look through the key points and takeaways, and most importantly if you have any questions, reach out to a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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