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Thought Leadership & Enablement
October 3, 2023

Boost Holiday Sales with Customer Insights

Boost Holiday Sales: Learn from Free People's 17% Sales Increase with Customer Insights. Get the 2023 Holiday Guide!

Jenna Galletti
Content Marketing Specialist

With the holiday season upon us, Free People, a trendy women's clothing and lifestyle brand, embarked on a mission to truly understand their holiday shoppers. Instead of making assumptions, they took a refreshingly simple approach – they asked.

Free People asked their customers a pretty straightforward question: "Who are you shopping for this holiday season?" And guess what? From that single question, they experienced a remarkable 17% increase in units per transaction.

So, here's the million-dollar question for this year's holiday season: Why not ask your customers who they're shopping for? 

Listen In: Total Retail Talks Podcast

If you're eager to learn more about how Free People leverages customer data, check out the latest episode of Total Retail's podcast, "Total Retail Talks." Erin Malone, Director of Digital Strategy at Free People, spills the beans on how her team uses Jebbit to enhance the online customer experience. Discover how they craft personalized shopping journeys while collecting valuable first-party data.

The 2023 Holiday Shopping Season: What Lies Ahead

The 2023 holiday season is here, and the e-commerce landscape is evolving significantly compared to 2022. Online sales may flatline, with reduced emphasis on discounts, and increased demand for personalization. Marketers must adapt their strategies to succeed with customers this year.

2023 Holiday Marketing Guide:

Want the full scoop on how to capitalize on your sales this holiday season? Here's a sneak peek of some of the info in our Holiday Marketing Guide: 

  • 75% of shoppers will pay more for a personalized online shopping experience.
  • 51% of retailers said launching personalization is a top challenge for the 2023 holiday season.
  • 66% of marketers are collecting first-party data for pre-holiday marketing.

Download the 2023 Holiday Marketing Guide to unwrap your holiday present early.

Jenna Galletti
Content Marketing Specialist

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