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Case Study
August 23, 2023

Free People's Inspirational Path to Purchase

Discover how Free People's partnership with Jebbit revolutionized online shopping, forging emotional connections and boosting conversions.

Jenna Galletti
Content Marketing Specialist

In the ever-evolving landscape of retail, where digital interactions often replace in-person experiences, Free People, a vibrant and diverse lifestyle brand, has triumphed over challenges by embracing innovation and harnessing the power of customer engagement. The brand's pursuit of an emotional and inspirational path to purchase led them to a groundbreaking partnership with Jebbit, resulting in an extraordinary transformation that garnered remarkable outcomes.

As the world grappled with the pandemic, traditional in-store shopping experiences became a distant memory. The inability to touch fabrics, engage with associates, and immerse in sensory interactions left consumers longing for a connection that transcended the digital realm. Free People recognized that this challenge was an opportunity to bridge the gap between an online shopping journey and the in-store experience. They aimed to create a holistic understanding of their customers, to not only drive sales but to forge an emotional connection that resonated deeply.

Enter Jebbit.

With the use of Jebbit’s platform, Free people implemented a ‘Denim Finder’ onto their website. The Denim Finder wasn't just about identifying the right type of jeans; it was about creating a personalized journey. By addressing the customer's unique preferences, fitting requirements, and even special occasions, Free People's digital platform sought to mirror the in-store consultation experience. The Denim Finder was more than a tool; it was a virtual stylist, a confidant in the customer's fashion journey.


Free People’s Denim Finder generated some pretty remarkable results. 

  • 90% of users who took the quiz, completed it. 
  • 51% lead capture 
  • 62% lift in conversion rate
  • 5:1 direct sales, lead generation, and insights collected.

To learn more about Free Peoples Jebbit experiences, check out this video! 

Jenna Galletti
Content Marketing Specialist

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Jebbit Grid Decorative
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