Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
Declared Data 101
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Data Privacy & Legislation
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
Research & Opinion
Consumers are spending more time online, and the increase in digital consumption has only brought more competition and noise in the battle for engagement. Learn how to use a new playbook to drive engagement & sales based on first-party data.
Jebbit Sales Director Dick Dawson sits down with ReSci Head of Partnerships James Hotson to talk about how the combined power of declared data & AI can help everyone deliver highly-personalized experiences.
There's so much you can do with Jebbit, and everyone uses our platform a little differently. Seeing how others use Jebbit can provide the jolt of inspiration needed to kickstart that next campaign.
Monster Senior Director Rob Schipul talks with Jebbit's John Levis about how businesses can best help their customers amidst the Coronavirus pandemic.