Learn all about declared data, attention, consumer trust, and more with our library of guides, reports, webinars, and videos.
The Power of Loyalty
How consumer-given, first-party data transforms customer loyalty programs. With competition just a few clicks away, customer loyalty is more important than ever. But if you want your customers to be loyal, you can’t treat them like everyone else: personalization and relevance are key.
The Consumer Data Trust Index
A consumer’s trust in giving a brand the data they need to power personalized experiences will be the new battleground for market share. That’s why we collected over 10,000 responses from 400 consumers across the United States, analyzing their level of trust in the world’s biggest brands.
The Declared Data Playbook for CPG
Because CPG brands rely on retailers to sell their goods, they are effectively shut out of much of the first-party data that marketers in other industries use to optimize marketing and demonstrate ROI. With DTC and private label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
The Holidata Guide
Turn your data from a lump of coal into the gift you’ve always wanted. Learn how to clean up your holiday data with activations for personalized, omnichannel marketing post-holiday and prevent the same holidata chaos next year.
Declared Data: Email Marketing’s New BFF
240 billion emails are sent every day. How will yours cut through the noise? To create truly personal emails, you need to know why your customers are buying something, whenthey are going to buy it, who they’re buying it for, and more.
Overcoming the Personalization Vs. Privacy Paradox
It’s paradoxcial…and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience.
The Declared Data Playbook for Retail + eCommerce
In the retail and eCommerce world, data can be your differentiator…or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Webinar: Marketing After Cambridge Analytica
Hear from Peter Horst, founder of CMO, Inc. and former CMO of Hershey’s and Jonathan Lacoste of Jebbit as they discuss the technologies, best practices, and strategies that need to change — and the new ones we should implement.
Webinar: Personalization’s Secret Weapon
Hear from Regent Seven Seas Cruises and Jebbit and learn what declared data is and how Regent is using declared data to increase conversions and drive sales ROI.
Webinar: Snapchat for Lead Generation
Forward-thinking brands are turning to Snap to build mobile-first experiences that capture leads at a 90 percent higher rate than other social networks. Find out how it’s done directly from Snapchat and Jebbit, Snapchat’s first lead generation creative partner.