The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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CCPA 101: A Marketer's Guide to the California Consumer Privacy Act

Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.

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Jebbit Announces its Declared Data Platform is now available on the Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Customers can now collect and activate direct-from-consumer first party data through interactive digital experiences.

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Declared Data 101

Declared Data 101

Jebbit on Loyalty Live

Jebbit President & Co-Founder Jonathan Lacoste joins Loyalty360 CEO Mark Johnson to talk about the biggest challenges & opportunities for loyalty marketing.

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The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

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The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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Data Privacy & Legislation

Data Privacy & Legislation

Q3 2019 CCPA Action Plan

With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.

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The One Thing Marketers Need to Know about Data Privacy Legislation

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

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The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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Research & Opinion

Research & Opinion

Window Shopping without the Windows

Consumers won't be strolling past brick & mortar stores as much this year. How do you recreate that experience of drawing them in without something exciting in the window?

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Building Brand Awareness During the Holidays

Every brand wants to be the first name that pops into consumers' heads when the holidays roll around, but not everyone can be. How do you rise through the ranks?

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Infographic - Holiday Shopping Trends

We crunched the numbers on last year's holiday campaigns and learned a lot about what consumers are looking for in their holiday shopping. You won't want to miss out.

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Bringing personalized holiday shopping to eCommerce

The personalization of an in-store shopping experience is great. But how (and why) should you bring that experience to your digital channels?

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