Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
Declared Data 101
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Data Privacy & Legislation
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
Research & Opinion
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.