What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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CCPA 101: A Marketer's Guide to the California Consumer Privacy Act

Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.

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Declared Data 101

Declared Data 101

The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

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Data Privacy & Legislation

Data Privacy & Legislation

Q3 2019 CCPA Action Plan

With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.

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The One Thing Marketers Need to Know about Data Privacy Legislation

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

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The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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Research & Opinion

Research & Opinion

Jebbinar: Gamifying the Customer Experience

Consumers are spending more time online, and the increase in digital consumption has only brought more competition and noise in the battle for engagement. Learn how to use a new playbook to drive engagement & sales based on first-party data.

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Jebbinar: Using Declared Data to Personalize Your Email Campaigns

Jebbit Sales Director Dick Dawson sits down with ReSci Head of Partnerships James Hotson to talk about how the combined power of declared data & AI can help everyone deliver highly-personalized experiences.

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JCPenney's Tips for Great Jebbit Experiences

There's so much you can do with Jebbit, and everyone uses our platform a little differently. Seeing how others use Jebbit can provide the jolt of inspiration needed to kickstart that next campaign.

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Jebbinar: Human-First Marketing - Authenticity in Uncertain Times

Monster Senior Director Rob Schipul talks with Jebbit's John Levis about how businesses can best help their customers amidst the Coronavirus pandemic.

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