Advertisers want publishers that really know their audience. Get to know yours better than ever.
Capture the declared data you need to become the destination publication for advertisers.
Know thy audience.
Imagine being able to sell an audience of people who want to buy a new Ford Focus. People who love distressed denim. People who’ve said they want to book a vacation in Latin America within the next three months. People who are motivated to buy home goods because of sales.
Your advertisers would love it, right?
That’s the declared data difference.
Through our immersive digital experiences, you or your advertisers can ask your audience everything you want to know. You’ll uncover their motivations, preferences, and intentions, understanding your readers at a much deeper level. The unique data you have about your audience is the difference between winning and going under. It’s time to activate it.
You’re only as good as the data you have. So get the best data possible.
Use declared data to build powerful audiences for your ad offerings or capture it on behalf of your advertisers as next-level insights into their campaign. With declared data capture and activation, you can sell an end-to-end solution:
- Highly custom, curated audiences based on consumer intentions, preferences, and motivations
- A cross-device experience that captures the mobile-minded consumer’s attention
- Further declared data capture custom to each advertiser’s campaign
Your readers will get the content they want. Your advertisers will get the results they want. You’ll get the revenue you need.
Get a demo today.
See the power of declared data for yourself.