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Case Study
April 6, 2023

A New Era of Customer Engagement: Haleon's Jebbit-powered Strategy for Centrum Vitamins

Haleon's Centrum brand boosted customer engagement and increased conversions with a Jebbit interactive quiz, providing personalized vitamin recommendations.

Matt Derda
Director of Customer Marketing

Haleon is a global leader in consumer health, driven by a clear mission to improve everyday health with a human touch. With a strong portfolio of brands, including Sensodyne, Voltarol, and Centrum, Haleon is uniquely positioned to serve people around the world in a rapidly growing and increasingly important sector. By delivering innovative and effective solutions, Haleon is making a positive impact on people's lives, helping them to live healthier, happier lives with confidence.


Haleon was faced with the difficult task of providing consumers with a personalized experience that adds value while also respecting their privacy. With more consumers researching products online before they purchase, Haleonʼs Centrum brand wanted to be able to educate consumers and recommend the best vitamins based on their needs all through their website.


To help consumers find the perfect vitamin offering based on their unique needs, Centrum launched an interactive quiz on their website powered by Jebbit. The quiz enabled users to answer a series of questions and receive personalized recommendations tailored to their specific requirements. In addition, the quiz provided valuable information on where consumers could purchase the recommended vitamins locally or online. 

By leveraging the power of interactive content, Centrum was able to engage customers in a more meaningful way, while providing them with the information they need to make informed decisions about their health and wellness.


By leveraging Jebbit, Haleon saw:

  • 65% completion rate from people who engaged with the quiz
  • 43% website redirect rate, indicating purchase intent from quiz participants
  • 8.9 average data points captured per consumer
  • +15 second improvement in average session duration 
  • 39% reduction in bounce rate vs. BAU rates
"Jebbit has been an instrumental tool for building a personalized experience that adds real value for our customers, without compromising their privacy. Jebbit has made our brand teams think differently about the role of our websites in providing a better user experience, and how we can leverage the data and insights we collect. It has become an indispensable tool for us in delivering superior customer experiences and driving engagement and conversions across our brands." 

- James Sharman, Northern Europe Performance & Content Marketing Lead, Haleon

Want to see more? Check out this webinar where James Sharman from Haleon shares details and insights on their overall digital marketing strategy.

Matt Derda
Director of Customer Marketing

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