Moving Minds: ASICS Personalizes the Customer Journey Mile by Mile

The pandemic accelerated the digital transformation in retail, ushering in a new era of consumer interaction. As the focus shifts from in-store to online, businesses must prioritize transparency, personalization, and top-notch experiences. Discover how ASICS, with Jebbit's mastery in zero-party data, revamped their data framework, merging first-party insights and delving deep into psychographics and lifestyle data.

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