e.l.f: Transforming Zero-Party Data into a Competitive Edge

In the nuanced beauty industry, direct consumer data is gold. After all, beauty is personal. e.l.f. Cosmetics stands out by deeply understanding customer preferences, from skin type to sensitivities. Join Brigitte Barron of e.l.f. and Pam Erlichman from Jebbit as they delve into the power of zero-party data, crafting tailored experiences, and fostering loyalty.

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