E.l.f. Cosmetics knows that the key to unlocking loyalty is to truly understand what matters most to their customers. And just last week, as part of the 2022 CRMC Webinar Series in partnership with The Wise Marketer, we dug into this topic (and many more).
In this webinar, Bill Hanifin (Managing Editor at The Wise Marketer) facilitates an engaging discussion with Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, as they dig into how creating better consumer experiences that focus on zero-party data enable both e.l.f. and their customers to win.
“What we’ve seen is that just consumers taking this Jebbit experience or, taking any of these Jebbit experiences, the quizzes themselves, is an indicator and predictor of higher lifetime value.” - Brigitte Barron, Global CRM & Customer Growth @ e.l.f.
Key topics you’ll hear covered in the webinar include:
You can watch the parts of the webinar that are most important to you by selecting topics highlighted in the Key Takeaways section of the video player below. Enjoy!