While we're confident you already have at least a high-level understanding of email marketing, we have to call out the fact that this foundational pillar to any marketer's toolkit is up to 40 times more effective than any marketing done on social media.
To be exact, the buying process happens 3 times faster than marketing on social media platforms. These stats alone validate why it's so important to engage the existing consumers in your database.
And guess what? Email marketing continues to gain steam. Every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing.
So with that being said, you'd think there would be more chatter around it. Well...there is. And there's A LOT of it. Thought leaders are sharing significant information and their perspectives on multiple email marketing podcasts, and with that, we've created the top 10 Email Marketing podcasts to tune into this year to gain some more valuable insights. Here's our top 10 to check our ASAP:
Host: Rob Temple
Email Marketing is not a numbers game. Tune in every week as Rob Temple helps course creators sell more courses, coaches win new coaching clients and membership site owners attract more members, all using psychology-driven email marketing. Listen every Wednesday for actionable takeaways you'll use to make sales with your email marketing. A show with real takeaways about email marketing, that's actually fun?! Who would've thought!
Host: Kate Doster
Kate Doster brings you dangerously practical and effective tips for growing your email list, selling to subscribes and creating email sales funnels that feel good.
Hosts: Vira Sadlak and Alissa Taggart
Everyone working in online retail knows that it's vital to develop an elite email marketing plan. Welcome to the Email Einstein Podcast, the show where top-notch ecom geniuses, entrepreneurial brains, seasoned marketing masterminds, and email prodigies from all walks of life share their biggest "a-ha" moments, touch lessons learned, and most effective marketing strategies.
Host: Brianna Sexton
Email Marketing Strategist and Copywriter Brianna Sexton is on a mission to make email marketing simple, strategic, and spam-free! Each episode, walk away with quick and easy copywriting tips to start your day so you can implement and build stronger customer relationships faster. If you're looking for human-centered email marketing strategies that lead to higher conversion rates and an email audience of raving superfans, pull up a chair!
Host: Ashley DeLuca
Join Ashley DeLuca, an Email Marketing Strategist, each Monday as she shares practical strategies to help you amplify relationships and sales with email marketing through transformation customer touchpoints.
Host: Brian Basilico
This podcast has two elements: a coaching podcast to help define and educate you abut various marketing tools, and expert interviews with successful marketers who share their knowledge and experience in their area of expertise.
Host: John Mclntyre
The McMethod Email Marketing Podcast is one of the most popular of its type and draws a wide audience. You'll want to tune into the latest episode to discover what's new in email marketing and maybe even pick up a few tricks and insights that the standard email marketing podcast leaves out.
Host: Amy Mangueria
If you're a startup, small business, email marketer - anyone looking to grow your email channel, you're in the right place. Conversations with an Email Guru covers everything customer lifecycle - from email and communication best practices, the latest and greatest on email service provider tech, some learnings from the client trenches or hearing case studies on email success - they've got you covered!
Host: Matthew Dunn
On this Email Marketing industry podcast, Matthew Dunn encourages marketers and product developers to share their journeys and expertise to discuss the power of email marketing. He covers topics like business challenges, leadership, marketing, and of course, the newest technologies and innovations in email marketing. He'll also let his guests share on the subjects they're well-known for. No matter the topic, you'll be hearing real stories from real people.
Host: Tom Tate
The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful marketing minds in the world. From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing.
And there you have it!