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Thought Leadership & Enablement
February 2, 2022

Top 10 CPG Podcasts To Listen To in 2022

Consumer Packaged goods, or fast-moving goods, are categorized as items used daily by average consumers that require routine replacement or replenishment. As in packaged foods, beverages, toiletries, candies, etc. etc. The list goes on.

Jenna Galletti
Content Marketing Specialist

Seems like a pretty important industry sector, right? IT IS. CPG is one of the largest industry sectors in North America, valued at approximately $2 trillion and anchored by well-established companies like PepsiCo, Proctor & Gamble, L'Oreal, Clorox, and more.

Wow! CPG is HUGE - Why aren't more thought-leaders talking about CPG?!

THEY ARE! And you can hear them talking about CPG in everyone's favorite medium: podcasts! That's right! There are more CPG podcasts than ever before. Perhaps the CPG-Pod boom is a result of the pandemic.

What we can say for sure is that there are some awesome ones out there and below, you'll find our Top 10 CPG Podcasts you should tune into this year:

  1. The CPG Guys

Hosts: Sri Rajagopalan & Peter VS Bond

Tune into this podcast to hear Sri Rajagopalan and Peter VS Bond talk to brand, product and innovation experts to uncover best practices and real techniques that will help improve the new product development process within your business.

  1. The Startup CPG Podcast

Host: Jessi Freitag

The Startup CPG podcast is highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance and achieving success.

  1. The Joshua Schall Audio Experience

On this podcast, you will hear episodes about a CPG segment called 'Consumer', a long-form entrepreneurship interview segment called 'Formula For' and deeper dive segments called 'Deep Dish CPG.' You will also listen to public speaking engagements along with any initial thoughts Joshua comes up with.

  1. CPG Insiders

Host and Co-host: Mark Young & Justin Girouard

On CPG Insiders, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that their clients most often ask about for creating better marketing campaigns.

  1. The Month End Podcast

Host: Brad Ebenhoeh

The Month End podcast provides emerging inventory-based brands with real-life knowledge in the accounting, finance, and operational world. Their guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry.

  1. NexxtLevel Brands Podcast

Host: G. Steven Cleere

NexxtLevel Brands podcast touches on all aspects, from retail, to production, sales and marketing. They interview industry leaders, large CPG veterans, disruptors, and other movers & shakers in both the product and services areas surrounding CPG.

  1. CtoC

CtoC | iHeart

Host: Gary Nowacki

Listen is as Gary Nowacki talks to brand, product and innovation experts to uncover best practices and real techniques that will help improve the new product development process within your business.

  1. The Digital Shelf Cast

The Digital Shelf Cast | Podcast on Spotify

Host: Julia Glotz

The Digital Shelf Cast is a monthly podcast dedicated to helping growth-driven CPG eCommerce leaders win online. On the podcast, they have expert guests that discuss and share actionable tips and insights you need to tackle your biggest omnichannel challenges today.

  1. Evolve CPG

Host: Gage Mitchell

Evolve CPG is a podcast featuring purpose-driven leaders who believe that better is not only possible, but necessary. For those who've dedicated their businesses, their careers, and their lives to the pursuit of better products and a better world. For successful brand leaders who want to share their learnings for the betterment of all sustainable CPG brands.

  1. Exit Intent by Growthbuster

Host: Vasa Martinez

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

And there you have it! Tune in weekly and make sure to tell us here at Jebbit your most useful takeaways.

Jenna Galletti
Content Marketing Specialist

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