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Playbooks
April 19, 2022

The Zero-Party Data Playbook for CPG Marketers

According to a recent study, 90% of marketers are actively responding to data deprecation by capturing zero-party data within the year. However, while 82% of marketers polled said they have access to zero-party data, 42% said they don’t know how to effectively use it.

Jenna Galletti
Content Marketing Specialist

These findings are only a few of the many reasons we authored The Zero-Party Data Playbook for CPG Marketers: The definitive guide to collecting and activating zero-party data at scale.

Our playbook enables CPG marketers to not only begin collecting zero-party data RIGHT NOW, but also begin effectively using the ZPD they collect across multiple channels and to achieve multiple business objectives. Here’s some other key takeaways and what you can expect to learn once you download the playbook:

- The data landscape and the market forces making zero-party data a must-have for CPG marketers
- The strategies and tactics to collect zero-party data at scale
- The use cases ZPD solves for
- The value of implementing a zero-party data strategy for both you as a marketer and, for your customers and prospects
- Case studies to showcase how globally recognized CPG businesses are winning with zero-party data

In summary, The Zero-Party Data Playbook for CPG Marketers compiles the best tips, tricks, and steps that CPG marketers can take TODAY to start collecting actionable data from the most accurate and reliable data source: CONSUMERS!

CLICK HERE to download your copy of The Zero-Party Data Playbook for CPG Marketers!

Jenna Galletti
Content Marketing Specialist

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