How we get online has fundamentally changed. You might remember those 15 golden minutes before dinner, or an hour after school, when you’d stare up at that huge monitor and clunky keyboard, happy to sit, undisturbed, to browse online. Once tablets and mobile phones came out and became more accessible, the desktop took the back seat. Now, we’re constantly on our phone to look up directions, find a place to eat, and compare flight prices. As marketers, we know mobile is where consumers are right now. Here are 10 stats to help you get started building your mobile strategy.
Mobile Stats to Inform Your Marketing Strategy
- In October 2016, mobile and tablet devices accounted for 51.3% of internet usage worldwide, while only 48.7% was accounted for from desktop. (Source)
- With trillions of searches on Google.com, over half of those are originating on smartphones. (Source)
- 57% of mobile users will abandon your website if it takes more than 3 seconds to load. (Source)
- 40% of US small businesses are not mobile-optimized. (Source)
- Location-related mobile searches are growing 50% faster than mobile searches in general. (Source)
- Consumers look at their phone 221 times a day, and the typical user unlocks their phone 80 times a day. (Source – for more, check out this great study from Tecmark)
- Mobile now represents 65% of digital media time, while the desktop is becoming a “secondary touch point” for an increasing number of digital users. (Source)
- By 2020 90% of US sales will be influenced by digital, the majority of which can be attributed to mobile. (Source)
- 70% of consumers delete emails immediately that don’t render well on a mobile device. (Source)
- Mobile offers are redeemed 10x more frequently than print offers. (Source)
The only way is up, so stay tuned for what else 2017 has in stock for the mobile world!