Welcome to a new series by Jebbit called Cocktails & Conversations!
Cocktails & Conversations is an ongoing series where Jebbit’s Chief Marketing Officer, Pam Erlichman, sits down with one of Jebbit’s clients, partners, or industry leaders to discuss a topic related to Marketing, Digital Experiences, Quiz Commerce etc. while enjoying a cocktail of choice.
In Episode 1, Pam sits down with Anubhav Mehrotra: VP of Product at Live Nation to cover the topic of ‘Surveys: Renaissance or Revolution?’.
Anubhav and Pam discuss:
🥂 Why traditional surveys need to be supplemented with more engaging experiences
🥂 How businesses can and should capture bite-sized information to show incremental lifts
🥂 How to track the change in mindset that a consumer may have at any point in their journey with declared data
..and so much more!
Check out this 90-Second clip for a sneak preview: