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Case Study
September 13, 2021

Cocktails & Conversations: Episode 4 featuring Salty Sailor Coffee Co.

Vice President, Content & Partner Marketing

In this episode, our CMO, Pam Erlichman switches up her usual glass of wine to a truly delicious cup of Salty Sailor coffee with Founder Neil Kittleson.  

Over 1 million businesses use Shopify to power their eCommerce experience and for Neil, the secret to gaining a competitive edge lies in truly understanding his customers better than the competition.

Tune into episode 4, where you’ll hear:

  • The origin story and brand purpose behind Salty Sailor Coffee Co.
  • How a quiz can turn your site into a conversation engine that delivers genuine value to customers
  • Neil’s learning and perspective on the value of a data-driven. “test & learn” approach
  • Optimizing for PII capture versus other business KPIs
  • Neil’s advice to any Shopify store owner
Vice President, Content & Partner Marketing

Jebbit "OG" and Content Enthusiast

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