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Case Study
July 23, 2018

Regent Seven Seas Drives 9X Email CTR with Jebbit

By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.

Rachel Haberman

The Challenge

For Regent’s marketing success, personalization is critical. However, they lacked the data to achieve this and powering personalized experiences proved to be a challenge.

The marketing team relied on surveys with low response rates to capture travelers’ feedback. These did not deliver the quality and scale of data Regent required to achieve the personalization their customers expected.

The Solution

Regent’s marketing team launched an interactive “This or That” Jebbit mobile experience where travelers could choose between various options to build the perfect Alaskan cruise.

With each response, Regent learned about customers’ interests and motivations, including excursion preferences and travel companions.

Upon completion of the experience, travelers received a personalized follow-up email with unique subject lines, content, and offers based on their individual outcomes.

The Results

Rachel Haberman

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