Learn how Pinterest and Opel created an interactive lookbook to guide consumers through an enhanced experience and highlight the latest features of the Opel Corsa.
European automobile brand, Opel, sought to increase brand awareness ahead of the launch of the new Opel Corsa in France. Opel was looking to create an interactive solution and accurately portray the unique features of the new Corsa.
Pinterest partnered with Jebbit to create the first-ever lookbook in Europe, introducing the new Opel Corsa. After clicking on the standard ad, users are directed to the Pin Extension and provided an overview of the Opel Corsa, followed by a deeper dive of the car’s unique features.
Opel created a fun, interactive way to portray the features in its newest Corsa model to consumers in France.
The Jebbit integration enabled Opel to increase their click through rate by 11x and increased their engagement rate by 3x.
Now, Opel can use the data collected to better target advertisements to the interests of consumers in this new market.