Moving Minds: How ASICS Is Personalizing The Customer Journey One Mile At A Time

Retailers are constantly working to keep up with the rapid pace of digital transformation, requiring retail and e-commerce marketers to endure through a reconstructed view of how to utilize technology and more than ever, how to thrive with captured and owned data. In this ever-evolving world of digital marketing, businesses need to listen to consumers and put personalization, transparency, and experience at the forefront.

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In this awesome webinar, filled with recap notes and key takeaways, hear how ASICS worked with Jebbit to put their best foot forward in an effort to deliver personalization across all digital channels and every consumer touchpoint. With Jebbit's zero-party data expertise, ASICS was able to completely redesign its customer data architecture and consolidate its first-party data across channels and focus on insightful zero-party data such as psychographics and lifestyle data.

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Check out the recap below to see how you too, can collect zero-party data at scale and deliver better, more relevant digital experiences!

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PRO TIP: Use the key takeaways feature in the player to view the content you're most interested in.

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