Jebbit Named Sales & Marketing Innovative Technology of the Year, Start-up to Watch Finalist for 17th Annual Technology Leadership Awards

MassTLC unveiled the finalists for the 17th annual awards last night during a cocktail reception hosted at the Microsoft NERD Center.  Attended by hundreds of executives, technologists, investors, media, analysts and other members of the Massachusetts innovation ecosystem, this year’s award nominees represent the best of the region’s tech industry in 16 categories. A complete list of finalists appears on the MassTLC site: http://masstlcawards.org/2014/finalists

“Our congratulations to Jebbit and to all the finalists of the 17th annual MassTLC Leadership Awards,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council. “Each one is an example of the executive leadership, business acumen and technological innovation fueling Massachusetts’ economy and an example of the breadth and depth of talent in our region.”

Jebbit offers a powerful approach for amplifying digital marketing performance.  Post-click engagement is a popular digital marketing strategy that improves marketers ability to communicate, establish a relationship and convert consumers after clicking on a display, social, native, paid search, video or mobile ad. A simple question and answer interaction with consumers after the click delivers engagement and insights allowing brands to optimize their marketing channels and drive higher digital campaign ROI.

“We are honored that Jebbit has been named a finalist for two awards–Sales & Marketing Innovation Technology of the Year and Start-up to Watch–among our esteemed peers in the Massachusetts technology community,” said Tom Coburn, CEO and co-founder of Jebbit. “Our team is committed to powering effective post-click engagement for the world’s largest brands and this recognition fuels our mission to deliver a more rewarding advertising experience for brands and consumers alike.”

Finalists were selected from hundreds of nominations, as judged by panels of executives, investors, analysts, media and thought leaders in each of the 16 categories who participated in the selection process. The pool of finalists will be further narrowed during the coming weeks, with winners announced on Thursday, September 11, at the MassTLC Leadership Awards Gala at the Westin Waterfront in Boston. Details and advance registration are available atwww.masstlcawards.org.

Award categories for the 2014 Technology Leadership Awards include: CEO of the Year, CTO of the Year, Emerging Executive of the Year, Private Company of the Year, Public Company of the Year, Start-up to Watch, Innovative Technology of the Year – Big Data, Innovative Technology of the Year – Cloud, Innovative Technology of the Year – Education Technology, Innovative Technology of the Year – Healthcare and Life Sciences, Innovative Technology of the Year – Internet of Things, Innovative Technology of the Year – Mobile Applications, Innovative Technology of the Year – Mobile Technology, Innovative Technology of the Year – Robotics, Innovative Technology of the Year – Sales & Marketing, Innovative Technology of the Year – Security.

The 2014 Technology Leadership Award are sponsored by (Platinum) AericonInvest Northern IrelandMicrosoftPwC and Skyscope, along with (Gold) CHEN PR, K Square Law, andRaytheon.