Jebbit Interview x Saatva

Tell us about your company and role. 

I'm a Senior Content Strategist at Saatva, a DTC mattress, bedding & home furnishings brand.

What is the biggest marketing challenge your brand is facing today?

Clearly and consistently differentiating our unique value props in a vast sea of DTC & retail brands. Marketing Saatva as the "smarter luxury sleep" brand is all about communicating quality AND value in a concise, easy-to-understand way.

The value of a Saatva mattress goes well beyond just the quality of the materials and craftsmanship or the comfort features of our mattresses. It extends to our one-of-a-kind DTC model, unparalleled customer support, and free white glove service.

What are your thoughts on the data privacy changes and how are you preparing? 

With the heightened focus on protecting customer privacy, leaning on zero party data is more valuable than ever and we want to optimize our quiz to gather more relevant customer-centric data that will ultimately help us make the best decisions for our customers.

What are you most excited for as your industry evolves? 

It'll be exciting to see how the massive home-buying boom of the last two years will affect the mattress, bedding & furniture buying trends of consumers.

Looking at the past year, what is the initiative you are most proud of and why?

I'm really proud of how our mattress quiz has evolved and will continue to evolve. It's given us a wealth of data about our customers and allows us to tailor other experiences on the site to best help them in their shopping journey.

What was a total failure and what did you learn from it?

I think we still have a long way to go in optimizing the quiz data we collect to build in more personalization on the site.

If you could know one thing about your customers, what would it be and why? 

What is THE most important value or benefit they need to see in order for them to make their most confident purchase?

What is the biggest benefit you see from collecting zero party data?

It's more trustworthy. There's nothing better than data that comes straight from the source. It's a powerful tool for guiding personalization efforts we want to test in the coming months.

What’s your favorite Jebbit campaign and why? How did it perform?

Our mattress quiz has been a valuable tool not only in gathering zero party data, but also as a lead gen tool.

What is the single most important benefit you get from Jebbit, above all else?

The real-time data gathered through product quizzes is really going to be integral as we build more personalization points throughout the user journey. We can't wait to see all that we can achieve with this next round of quiz optimizations we're doing in Q4 and beyond.

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