Bliss used Jebbit to relaunch its brand to a new generation of consumers. We sat down with Gabriela Cruz, Senior Manager of Digital Marketing, to learn how they did it.
Bliss is a spa skincare brand that combines 20+ years of professional skin expertise with cutting-edge innovations and nourishing ingredients to create products that leave you – and your skin – glowing.
In 2018, Bliss relaunched into the masstige space in partnership with Target, a fan favorite beauty destination, with a focus on today’s Gen Z and Millennial beauty consumers. The Bliss team quickly learned that to better engage with this new demographic they needed to understand these consumers’ intentions, motivations, & desires. With this information in hand, Bliss could provide a level of personalization that would turn potential buyers into lifelong customers.
In this webinar, you’ll learn:
- How Bliss used Jebbit to get up and running quickly.
- The value of asking over assuming.
- Why providing a genuine value exchange improves customer engagement.
Published May 5, 2020