Beyond networking opportunities and the chance to be in the same room as some of the most influential people in the marketing industry today, this conference offers a view into the state of marketing and where it is headed. Diving into our most pressing concerns, Inbound and Future M’s agenda ranges in focus from the power of content marketing, digital advertising going native, the evolution of mobile, the rise of the marketing technologist and the CMO of the future.
We’ve found that ecommerce is a hot topic on our blog and it is no less a hot topic at the conference. Rue La La’s Catherine Bassett, Alex & Ani’s Igor Bekker and Talbot’s Rob Schmults will explore how to engage consumers more deeply and inspire them to purchase more often by offering personalized experiences across channels. They will discuss the latest technologies and tactics helping retailers and brands gain insights into their consumers and present case studies showing how brands are leveraging customer analytics and real-time personalization to acquire new consumers and how ecommerce marketers are driving online conversion and revenue by keeping members engaged and promoting referrals.
The rapid evolution of social media is also a major topic for advertisers as they plan their budgets for the last quarter of 2014. Top execs have become much more aware of the role social media plays in brand awareness and engagement and how brands are leveraging it to engage consumers across multiple screens to drive loyalty while entertaining at the same time. Dunkin’ Donuts Jessica Gioglio and Mike Proulx, EVP Digital & Director of Social Media, Hill Holiday reveal the secret ingredient for social tv success with a behind-the-scenes sneak peek at Dunkin’s innovative TV and media integrations.