Declared Data 101

How Publishers Use First-Party Data to Drive Revenue

We illuminate three unique ways media companies are using first-party data to drive revenue.

Published June 22, 2018

Related Resources

The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

Read more

The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

Download the template

Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

Read more

Subscribe

See the power of declared data for yourself.