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Webinar Recaps
July 27, 2022

DIFF Eyewear Webinar Recap

How DIFF Eyewear Increased Conversions by 55% with SplitBase and Jebbit

Jenna Galletti
Content Marketing Specialist

With ever-rising costs to acquire customers through Facebook and other paid media channels due to key market forces like Apple and Google’s privacy updates, DIFF Eyewear wanted to offset the costs and maximize ROI by driving more sales from their website. To do this, DIFF Eyewear leveraged Jebbit to create an immersive shopping experience that helped consumers efficiently discover the perfect glasses based on their individual needs and preferences. To complement the rich data they were capturing with their Jebbit experience, the DIFF Eyewear team collected additional insights about their shopper’s mindsets, in the exact moments in which they were browsing for glasses. 

In this webinar, Chad Jernigan, Co-founder of DIFF Eyewear, Raphael Paulin-Daigle, CEO of SplitBase, and Pamela Erlichman, CMO of Jebbit dive deep into how DIFF Eyewear developed their Jebbit quiz and the key factors they considered in order to deliver the best possible shopping experience to their consumers. And by partnering with SplitBase to bring their rose-colored vision to life, you’ll learn more about how DIFF Eyewear increased their online conversion rates by 55%!

So if you’re an eCommerce / retail marketer, then check out the full recap as the team unveils strategies, tactics, and best practices to optimize conversion rates and customer relationships. 

This webinar also hones in on strategies and tactics for ecommerce brands to optimize conversion rates. These strategies will ultimately lead you to achieve the same success as DIFF Eyewear. Without further adieu…

DIFF’s Celebrity Collaborations:

How Jebbit & SplitBase helped increase DIFF's conversions (by 55%!!!):

DIFF’s most important questions to ask customers:

DIFF tried using other quiz softwares that fell flat:

DIFF Eyewear’s onsite quiz has an 87% completion rate:

DIFF uses Klaviyo to activate data:

“It goes back to why we see these quizzes work so well, it’s because there’s genuine value to the consumer. You’re helping them. You're giving them a recommendation or you're testing their knowledge, you're educating them on a topic. You’re giving them an outcome, a personality quiz or things of that nature.” - Raphael Paulin-Daigle

About DIFF Eyewear:

About Splitbase:

View the entire webinar at your leisure at your leisure HERE, where you can select the highlighted key talking points and takeaways. And if you’re ready to take your eCommerce experience to the next level or have any questions, reach out and book time with a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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