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Thought Leadership & Enablement
May 17, 2023

Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Jenna Galletti
Content Marketing Specialist

A customer engagement strategy refers to the planned approach that businesses use to interact with their customers in a meaningful and sustainable way, with the ultimate goal of fostering customer loyalty, improving customer satisfaction, and driving business growth.

A well-crafted customer engagement strategy should be designed to create a positive experience for customers at every touchpoint, whether they are interacting with a company's product, service, or marketing content. This can include tactics such as personalized marketing campaigns, social media engagement, email marketing, loyalty programs, customer service, and community building.

The goal of a customer engagement strategy is to build and maintain strong relationships with customers through the customer journey, providing them with value and creating a sense of emotional connection with the brand. In the end, this could result in higher customer retention rates, more brand supporters, and increased revenue for the company.

This article will cover customer engagement strategy examples that you can use for your brand, the benefits of having a customer engagement strategy, and how Jebbit can help. 

What Are Examples of Customer Engagement Strategies?

Entrepreneur using a laptop with a CUSTOMER ENGAGEMENT hologram

There are several examples of customer engagement strategies that businesses can implement to connect with their customers, build brand loyalty, and provide an enjoyable customer experience. Check out some of these examples:

  • Personalized marketing: This involves tailoring marketing messages and content to individual customers based on their interests, preferences, and behaviors. Think of this as a marketing strategy that caters to customer needs.
  • Social media engagement and digital marketing: Brands can use social media platforms and content marketing to build customer relationships, respond to queries, and share valuable content.
  • Email marketing: This involves sending personalized and targeted emails to customers based on their interests and behavior.
  • Loyalty programs: Brands can offer customers rewards, discounts, and other incentives for repeat business, loyalty, and successful customer engagement.
  • Gamification: Brands can use gamification to engage customers by creating interactive experiences that promote participation and competition.
  • Community building: Brands can create online or offline communities where customers can interact with each other, share customer feedback and their experiences, and feel a sense of belonging to the brand.
  • Exceptional customer service: Providing excellent customer service can help businesses build a positive reputation and create loyal customers who will return to do business again and recommend the brand to others through word of mouth.

The key is to identify the most effective customer marketing strategies that resonate with your target audience and build a consistent, cohesive plan that drives engagement metrics.

Let’s take a look at a real-life example of a brand that uses an effective customer engagement strategy and has seen benefits. Starbucks has a well-known customer engagement program called "Starbucks Rewards," which rewards customers for their loyalty and engagement with the brand.

Customers who sign up for the program receive personalized offers, discounts, and other perks, based on their purchase history and preferences. The program also includes a mobile app that allows customers to order and pay for their drinks ahead of time, earning rewards for their purchases.

As a result of this customer engagement initiative, Starbucks has seen significant benefits, including:

  • Increased customer loyalty: The Starbucks Rewards program has helped Starbucks build stronger relationships with its customers, encouraging repeat business and increased loyalty.
  • Increased revenue: Customers who participate in the program spend more money at Starbucks than non-participants, leading to increased revenue for the brand.
  • Valuable customer insights: By analyzing customer data collected through the program, Starbucks has gained valuable insights into customer preferences and behavior, which has informed product development and marketing efforts.
  • Positive brand reputation: The program has helped create a positive reputation for Starbucks, with customers feeling valued and appreciated for their loyalty and engagement with the brand.

Overall, Starbucks' customer engagement strategy has helped the brand build a strong, loyal customer base and drive business growth, demonstrating the benefits of a well-executed customer engagement strategy.

What Are the Benefits of Having a Customer Engagement Strategy?

Customer engagement strategy: entrepreneur talking on the phone

A well-crafted customer engagement strategy can help increase customer loyalty, build stronger relationships with your customers, and keep them coming back for more.

By focusing on creating positive experiences for your customers, you can improve customer satisfaction levels, which can lead to increased retention and referrals.

Engaging with your existing customers in a meaningful way can help build a positive reputation for your brand, which can attract new customers and potential customers and boost your overall credibility and brand awareness.

Customers who are actively engaged are inclined to repeatedly buy products, experiment with new offerings, and endorse your brand to others, potentially resulting in higher revenue and expansion.

By engaging with your customers, you can gain valuable insights into their needs, preferences, and behaviors, which can improve your marketing and product development efforts. Engaging with your customers will also allow you to have more customer interactions.

A strong customer engagement strategy can set your brand apart from competitors and help you build a loyal customer base that is less likely to be swayed by price or promotions.

How Jebbit Can Help With Your Customer Engagement

Hearing all of these examples and benefits might have you wondering how you can start on your own customer engagement strategy, like right now. Well, the good news is, we’re providing you that information as well.

Jebbit's personalized customer engagement platform can help you create and execute a customer engagement strategy tailored to your business goals and target audience. Here are some ways Jebbit can help.

Jebbit's platform can provide you with valuable insights into your customers' preferences, interests, and behaviors, which can help you create targeted, personalized, engaging experiences.

Jebbit offers 9 experience types to choose from that help to better understand your customers. In Jebbit’s no-code platform, you have the option to choose between: 

  1. Product Match Quiz
  2. Personality Quiz
  3. Trivia/Knowledge Test 
  4. Quizbot
  5. Live Polling
  6. Lookbook 
  7. Interactive Article 
  8. Landing Page/Lead Form 
  9. Branded Survey

With Jebbit, you can personalize any experience to your customers based on their preferences and behaviors, which can help build stronger relationships and drive engagement.

Jebbit's platform also provides omnichannel engagement. This allows you to engage with your customers across multiple channels, including social media, email, SMS, and your website, providing a seamless and cohesive experience.

Jebbit also allows you to view detailed analytics and reporting that can help you measure the success of your engagement efforts in real time, identify areas for improvement, and optimize your strategy over time. A/B/C/D test your experience to make sure it churns out all of the metrics you are hoping to hit and satisfies customer expectations.

Overall, Jebbit can provide you with the tools and insights you need to create a comprehensive customer engagement strategy that delivers higher conversion rates, lead capture rates, and customer engagement rates for your business.

Customer Engagement Is Crucial to the Success of Any Business

It is important to keep in mind that every customer is unique, and a one-size-fits-all approach is unlikely to be effective. By leveraging data and analytics, businesses can gain valuable insights into their customers' needs and preferences, and create personalized experiences that drive engagement, lifetime value, and ultimately, business success. With the right customer engagement strategies in place, businesses can build lasting relationships with their customers and thrive in today's competitive marketplace. Learn 6 effective ways to build loyalty through our comprehensive guide!

Jenna Galletti
Content Marketing Specialist

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