As third-party cookies disappear and privacy regulations expand, truly knowing your consumer has never been more important.
How is your brand adapting to the shift away from third-party cookies and towards first-party declared data?
Join Jebbit’s Pam Erlichman & Salesforce’s Sonia Chung on June 3rd as they discuss:
– Strategies for collecting & prioritizing first-party data
– Moving from behavioral data to preference & intent data
– How to develop strong consumer relationships based on value exchange