Instagram, a subsidiary owned by social media giant Facebook, is a social platform where users can upload photos and videos to their profiles. It’s the latest and greatest visual platform that sustains attention on mobile. Its content is easy to post, easy to digest, and easy to benefit from – marketers, look here!
Up until recently, Instagram and Snapchat (a social app which allows users to upload photos or videos for 24 hours) were quite different. Now? Instagram has stolen the show. When Instagram Stories, or ~InstaStories, launched, they stifled Snapchat’s expansion by a whopping 82%. Businesses love advertising on the platform, and rightfully so – there’s a variety of features available for them. One feature in particular is the ability to “swipe up” on a brand’s messaging; whether an advert, a quiz, or a piece of written content, consumers can learn more about a brand, and marketers can take advantage of a mobile-first audience while driving them to the content they want consumers to see – all while keeping the same immersive, mobile feel! Visual platforms are wildly effective, that’s why so many exist, and why Instagram is so popular. Visuals are processed 60,000 times faster in the brain than text is, meaning consumers are more likely to remember what they see over what they read or hear!
So why is Instagram the place to grow your business? Social media marketing saw a 255% increase from 2016 to 2017 – so naturally your first instinct is to find the platform with the biggest growth, so that you can experience that success, too. With 300+ million daily active users, and 216,000 photos posted every minute, Instagram is a hot hub for engagement. It’s also searched over 12x more than its closest competition – a great place for brands to get more recognition and push awareness. Unsurprisingly, it looks like brands are already making their way into the space; 90% of interbrand 100 companies have Instagram accounts. Do you?
VP of Marketing for the Major League Soccer club New England Revolution, Cathal Conlon, raves about Instagram’s platform; “People love pictures and stories. Taking pictures, looking at pictures, sharing pictures. Stories is the next evolution for Instagram, it’s a friendly, easy experience – it’s all about engagement, and everyone is chasing it. It’s a constant dialogue, always knowing what’s coming next.” Learn more about the Revs success with Instagram, here!
It’s as easy as 1, 2, 3, to create an account, so get going and get ready to reap the benefits!