Customer Stories

Boden Drives 50% More Conversions with Declared Data

By capturing declared data on buyer intent, Boden created Facebook custom audiences to drive mobile conversions through remarketing.

The Challenge

Launched in 1991 by founder and Creative Director Johnnie Boden, the British catalogue and online retailer sells a variety of clothing and accessories. However, driving mobile conversations from today’s on-the-go shopper consistently posed a challenge.

Previously, the Boden team remarketed on Facebook based on items viewed and transaction history. None of these activities, however, drove mobile purchases at the rate the team wanted.

Boden knew that in order to market beyond transactional and behavioral data, they needed to capture buyer intent and style preferences.

The Solution

Boden’s marketing team launched a mobile lookbook Jebbit experience showcasing a new children’s clothing line. The lookbook ended in declared data capture, asking each shopper about their favorite piece.

Through direct conversations with customers, Boden was able to capture first-party data, at scale, and activate shopper preferences for a remarketing campaign.

Boden then created custom and lookalike Facebook audiences using the declared data segments, tailoring the creative, messaging, and clothes offerings for each one.

The Results

Related Resources

HMR Grows Onsite Lead Capture by 84% with Companion

A high-conversion interactive overlay on key site pages combines information-finding with lead gen.

Read more

Jebbit Named to Pinterest’s New Global Partners Program

Pinterest establishes Jebbit as one of their select few new “Shopping Partners” enabling more personalized shopping experiences on the platform.

Read more

At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

Read more

Subscribe

See the power of declared data for yourself.