It's no secret that the average consumer is shopping online, it has pretty much become the norm. With the massive spike in consumer demand, companies found themselves eager to close sales in whichever way they could. Somewhere in this new routine, the experience of shopping online became bothersome and noisy for consumers.
CMO of Jebbit, Pam Erlichman, is highlighting 4 key ways on how to stop customers from leaving your website feeing irritated. Because let's face it, who wants to have a pushy, intrusive, and annoying experience while online shopping? Especially if you are casually surfing the web and browsing through websites, making a purchase might not even be your intent at that moment.
Pam informs us about 4 common ways companies approach their customers that are often irritating. The first being email capture. The "give us your email address to get 10% off your first purchase" has become something everyone has fallen victim to.
"Can you imagine walking into a retail outlet and having a sales clerk block your path, asking for your credit card information in exchange for a one-time deal - before you even have a chance to check out the inventory? It's the same experience." - Pam Erlichman
The other bothersome approaches that are mentioned in the article are endless retargeting, chatbots who are pretending to be live agents, and an endless scrolling product search.
Instead of pushing your customer into a corner, utilizing a more customer-friendly sales process is a more promising tactic. Using a Product Recommendation quiz is a great way to understand exactly what your customer is looking for, present them with a narrower set of useful products, and build an actual relationship with them. There are plenty of other ways to create a customer-friendly sales process.
"Spend some time thinking about the things you need to know about customers in order to help them make decisions that's right for them and their budgets. Next, build a customer experience based on just those data points (don't ask more information than you need to meet their needs). There are plenty of technologies and approaches to help you do just that." - Pam Erlichman
Modern day marketers definitely have some work to do when it comes to customer interactions, but due to the amount of strategies that are available, they are most certainly in luck. Everyone has the power to be better when it comes to engaging with your customers. Click here to read the full article, you never know what will be the magic tool your brand needs to have your customers leave feeling fulfilled, and with the right products for them.
If you want to start capitalizing on ways to transform your strategy, click here to get started.