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Case Study
August 23, 2023

A&W Restaurants Innovating with Jebbit for Deeper Engagement

Discover how A&W Restaurants partnered with Jebbit to enhance engagement during COVID-19. Learn about innovative quiz-driven campaigns and impressive results.

Jenna Galletti
Content Marketing Specialist

When the COVID-19 pandemic hit, it caused a lot of problems for businesses everywhere. They had to come up with new ways to reach their customers since things couldn't work their usual, normal way. A&W Restaurants, a well-known fast-food chain, joined forces with Jebbit in late 2020 to enhance their consumer connections and boost engagement during restaurant closures. The A&W Restaurants Marketing Team sought an intuitive, highly customizable, and enjoyable marketing solution. Over the past year, A&W Restaurants has successfully utilized Jebbit across various creative applications.

How They’re Using Jebbit:

The brand has launched a variety of unique experiences within the last year, each designed to captivate their audience and forge deeper connections.

They created a celebratory experience for ‘National Root Beer Float Day’, a ‘Pub Style Basket Finder’, a ‘Collector’s Mug Logo Vote’ and so much more! Not only has their team launched some fun experiences, but they’ve also achieved impressive results.


From their Jebbit experiences, they saw remarkable quiz completion rates, high lead information submission, and widespread engagement. Take a look:

  • 96% of website visitors who started the quiz, completed it.
  • 85% of users submitted their lead information.
  • 77% of users who saw the quiz, engaged with it.
“The pandemic forced us to pivot and get innovative with our marketing, It’s eye-opening to find that our new quiz commerce driven campaigns actually outperformed pre-pandemic campaigns against engagement and lead capture metrics.”

- Spencer Barrett, Digital Manager, A&W Restaurants

Are you ready to deliver genuine value and build strong, lifelong customer relationships? Chat with a Jebbit expert today!

Jenna Galletti
Content Marketing Specialist

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