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Case Study
December 10, 2020

60-Second Story: Jenny Craig and Jebbit

Learn how leading weight loss brand, Jenny Craig, used education and inspiration as a way to motivate more people to reach their weight loss goals sooner.

Brianna Conley

Leading weight loss brand, Jenny Craig, has helped thousands of people reach their weight loss goals through health and fitness regimens.

Beginning a weight loss journey is a personal decision that is different for everyone. With this in mind, Jenny Craig used education and inspiration as a way to motivate more people to reach their weight loss goals sooner. To date, Jenny Craig has created dozens of quizzes to educate, inspire, and motivate consumers, while also making the weight loss journey more personalized and attainable for every consumer.

Together, Jenny Craig and Jebbit have:

  • Collected over 1.3 million question answers
  • Achieved a 96% completion rate
  • Increased lead capture to 74%

Watch the 60-Second Story below to learn more:

Brianna Conley