Previously referred to here at Jebbit as declared data, zero-party data is defined as: “Data that a customer willingly and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”
GDPR and CPRA Legislation put a spotlight on the marketing and advertising industry, forcing global industries to do the right thing by putting consumers and their privacy FIRST. And in the short time since both legislative rollouts:
targets consumers on social media with a live-poll experience to source consumer opinions about new coffee options - capturing the insights needed to make informed, data-driven decision.
places a “Discover Your Perfect Hair Routine” quiz on their website homepage that helps consumers find the perfect products for them based on answers to questions about their hair type, lifestyle, climate they live in, etc.
sends its loyalty program members into a “What Type of Runner Are You?” personality quiz - where users answer questions about their running habits, goals, and more that maps them to a unique runner persona for future messaging.